Name: Product Management: An Introduction
Brand: IBM
Availability: OnlineOnly
Rating: 4.6 (201 reviews)

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Learner Reviews & Feedback for Product Management: An Introduction by IBM

4.6

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1,058 ratings

About the Course

In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one. This introductory course is a valuable investment for those looking to start a career in product management. Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®. The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background....

Top reviews

Aug 10, 2025

This course is an absolute must for beginners and product professionals who are looking to refresh their skills. I enjoyed the well-structured curriculum and real-life career cases in each module.

Sep 24, 2024

Rightly articulated and well structured covering all that is needed for an introduction. I highly recommend this course for anyone looking to gain a solid foundation in Product Management.

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