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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,020 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SM

Jul 22, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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4901 - 4925 of 5,355 Reviews for Marketing in a Digital World

By prachi s

•

Apr 29, 2021

It was good to learn about Digital Marketing

By Paras S

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Nov 3, 2020

great course gives good idea about marketing

By Keesara N R

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Aug 25, 2020

Amazing introductory course on digital tools

By Khimavath D

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Jun 26, 2020

Not to have peer grade assignment. Thank you

By Aditya S P

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Jun 14, 2020

Great course for career in Digital Marketing

By Abhishek S

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Jan 15, 2023

Great instructor, great learning materials.

By Yash R

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Jul 6, 2020

It is great learning at a beginner's level.

By Chetan V

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Mar 27, 2020

Good course however scope of simplification

By Bhavik M

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Mar 17, 2017

Good Start for Digital Marketing Beginners.

By Thierry C

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Oct 16, 2016

A very good and clear intro to the subject.

By Aline W

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Feb 7, 2016

I liked the course a lot. Very interesting!

By Charles N

•

Sep 10, 2021

I really enjoyed every bit of the lectures

By Kinshuk M

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Jul 9, 2017

great study material - loved the exercises

By Manish K

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Jun 27, 2020

Great course. Didn't teach about SEO tho.

By Asma S

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Jun 26, 2020

learn many things about digital marketing

By Narmada N

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Apr 26, 2020

It was really very good and informative .

By Vinicius R C

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Jul 1, 2020

Great content and effective assignments.

By Satyam K

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May 1, 2020

its a good corse to understand marketing

By Peter m f

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Sep 25, 2018

its a very useful and interesting course

By alicia l c

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Jun 18, 2017

Good content, interesting business cases

By UNIVERSITY

•

Sep 3, 2020

its very good course to study every one

By shibani s

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Aug 1, 2020

Learnt basics about Digital Marketing..

By Vrithika R J

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Jun 27, 2020

Learnt a lot but I hoped to learn more!

By Chetan K P

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Jun 15, 2020

I enjoyed the overall course very much.

By Himanshu M

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Sep 26, 2017

Excellent Course!!! Great Learning>>