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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,048 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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4851 - 4875 of 5,366 Reviews for Marketing in a Digital World

By Nikesh D s

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Jun 10, 2020

It's very good course through these i learn many new things

By Niveda S

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Sep 27, 2016

very informative course. was great studying with prof.aric!

By 6121 C D

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Oct 30, 2020

its a good course I have to take knowledge of the company.

By Daniel A M H

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Aug 26, 2020

Very nice course, good examples and very good information.

By Laibond C

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Apr 12, 2018

pretty basic, which i guess is normal for an intro course.

By Aashi J

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Mar 23, 2021

Very nice. Have more courses like this.. very informative

By Amr H

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Jun 14, 2017

i got a lot of points that i really need from this course

By Zeynep A K

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Apr 3, 2016

Great class with good case studies. Aric is great teacher

By Maria

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Feb 12, 2016

Interesting case studies, and a lot of usable information

By Michael H

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Jul 16, 2020

I would consider updating the readings about the topics.

By Swayam A

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Jun 12, 2020

Informative, and enlightens you with different concepts.

By Samit G

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May 22, 2020

Course needs to be upgraded or revised to another level.

By fola o

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Oct 10, 2016

remarkably well taught and full of refreshing insights .

By Wase H

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Jul 1, 2022

it is the best way to know more about digital marketing

By Ashwini A

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Mar 9, 2022

Its good to learn more about marketing in digital world

By Aneena b

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Mar 13, 2021

the course was effective and will be helpful in my job

By Shivalika M (

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Dec 21, 2020

Best with jargons and activities and real-life example.

By RUTH O

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May 5, 2020

This course is so enlightening I will sure recommend it

By Subham S

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Apr 16, 2020

This course really helps me to know about Digital world

By Manu A

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Feb 9, 2018

reviews should be open all round the course duration...

By Rao M

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Sep 25, 2020

A nice set of courses.learnt a lot from peers as well.

By Shuhanur R P

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Nov 20, 2019

Excellent course. Learnt about many interesting thing.

By Bipin K

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Feb 11, 2016

Great course overall, good lectures and good exercises

By Iqra Q

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Dec 27, 2021

this course is informative and increase our knowledge

By Hasan R C

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Jul 8, 2019

Very nice course on basic digital marketing concepts.