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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,048 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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4126 - 4150 of 5,366 Reviews for Marketing in a Digital World

By Kwoshick n

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Jul 4, 2020

Good one

By SHUBHAM K S

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Jun 27, 2020

Best app

By Atharva P

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Apr 14, 2020

Splendid

By WebSavänt E

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Jul 28, 2019

Awesome.

By Natália N d S

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Jun 24, 2019

Amazing!

By carolina p

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Oct 15, 2018

excellet

By Thioro

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Mar 10, 2018

I adored

By Enrique G S

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Nov 20, 2017

Excelent

By Stephane A

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Nov 19, 2017

awesome!

By Ahmed I

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May 13, 2017

The Best

By Prasad K

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Feb 9, 2017

Loved it

By Hugo C M

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Jan 3, 2017

Awesome!

By Sijon T

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Sep 24, 2016

Awesome!

By Tolu O

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Sep 3, 2016

Exciting

By Marjoly S

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Aug 14, 2016

awesome!

By Alessandra I

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Jan 28, 2016

I like a

By marcela g

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Nov 25, 2015

Loved it

By Maariya A

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Mar 11, 2022

Amazing

By Hadish A

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Jan 24, 2022

AWESOME

By ALEX T

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Oct 9, 2021

amazing

By Tuncay A

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Sep 30, 2021

amazing

By 邱舒敏

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Aug 19, 2021

so good

By Navya S

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Jul 12, 2021

amazing

By Omar W E

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Jul 8, 2021

perfect

By Ankit P

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Jun 22, 2021

Amazing