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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,017 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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4026 - 4050 of 5,354 Reviews for Marketing in a Digital World

By Kirty D

•

Jun 28, 2021

very good

By K K G S

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Jun 21, 2021

excellent

By Shikha c

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Jun 2, 2021

Excellent

By Dhruv G

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May 26, 2021

Awesome!!

By baha h

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May 26, 2021

Very good

By Rami M H

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May 19, 2021

Very good

By Priti S

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May 9, 2021

Very nice

By Md. R A

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Apr 29, 2021

Excellent

By Franmarys d V P S

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Apr 4, 2021

Excelente

By Kathy K

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Mar 24, 2021

excellent

By Caroline M

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Mar 1, 2021

very good

By Seyed M H

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Feb 28, 2021

Excellent

By Sandra C

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Feb 22, 2021

excellent

By JAYEETA S

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Feb 18, 2021

Excellent

By Rodrigo A B

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Feb 14, 2021

Excellent

By Baran A

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Feb 14, 2021

Excellent

By Thaer D

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Feb 12, 2021

very good

By DEBAJYOTI D

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Jan 28, 2021

very nice

By Dr. V K V

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Jan 28, 2021

Excellent

By Ismael R

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Jan 14, 2021

very good

By İpek T

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Dec 25, 2020

excellent

By Jennefer A L

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Nov 13, 2020

The best!

By J'Ade J T

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Nov 4, 2020

thank you

By Brightness A

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Nov 1, 2020

Great one

By Niger F

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Oct 27, 2020

Excellent