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The Science of Sales: Behavioral Insights and Psychology Specialization

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LearnQuest

The Science of Sales: Behavioral Insights and Psychology Specialization

Behavioral Psychology for High-Impact Sales. Apply buyer psychology, data, and ethics to close complex deals in modern sales environments

LearnQuest Network

Instructor: LearnQuest Network

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand buyer psychology and apply behavioral insights to influence decisions and build trust

  • Use data, AI, and ethical frameworks to optimize pipelines, prospecting, and negotiations

  • Master advanced selling strategies, resilience, and leadership in high-pressure sales environments

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Taught in English
Recently updated!

January 2026

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Specialization - 3 course series

What you'll learn

Skills you'll gain

Category: Rapport Building
Category: Communication
Category: Empathy
Category: Consultative Selling
Category: Storytelling
Category: Consumer Behaviour
Category: Sales Presentation
Category: Customer Insights
Category: Persuasive Communication
Category: Customer Relationship Building
Category: Sales Strategy
Category: Needs Assessment
Category: Solution Selling
Category: Cultural Sensitivity
Category: Sales
Category: Trustworthiness
Category: Influencing
Category: Marketing Psychology
Category: Target Audience

What you'll learn

Skills you'll gain

Category: Customer Relationship Management (CRM) Software
Category: Overcoming Objections
Category: Business Ethics
Category: Sales Process
Category: Business Process Automation
Category: Negotiation
Category: Sales Strategy
Category: Sales Prospecting
Category: Regulatory Compliance
Category: Sales Presentations
Category: Customer Engagement
Category: Cultural Diversity
Category: Sales
Category: Lead Generation
Category: Selling Techniques
Category: Closing (Sales)
Category: Sales Pipelines

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Self-Motivation
Category: Initiative and Leadership
Category: Customer Analysis
Category: Sales
Category: Customer Retention
Category: Stress Management
Category: Trustworthiness
Category: Sales Management
Category: Sales Strategy
Category: Persistence
Category: Sales Training
Category: Case Studies
Category: Cross-Functional Collaboration
Category: Data-Driven Decision-Making
Category: Composure
Category: Business Ethics
Category: Sales Presentation
Category: Resilience
Category: Adaptability

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Instructor

LearnQuest Network
LearnQuest
71 Courses 488,575 learners

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LearnQuest

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