This specialization equips aspiring entrepreneurs with the skills to develop and launch IT-based startups. You will learn to use existing frameworks to systematically identify opportunities, transform ideas into viable products, conduct market analysis, and create compelling business models and pitches. Gain insights from industry leaders and master the entrepreneurial journey from ideation to execution. The frameworks introduced here are based on best practices from Google Design Sprint methods by Jake Knapp et al. and the Disciplined Entrepreneurship framework by Bill Aulet, MIT.
Information Technology Entrepreneurship & Startup Specialization
Information Technology Entrepreneurship & Startup Specialization
Master IT-based Entrepreneurship and Innovation. Systematically Ideate and Launch Innovative IT-based Startups
Instructor: Soumya Sen
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
How to brainstorm a new product idea with startup teams.
How to conduct a market analysis, customer discovery interviews, market sizing, and more.
Overview
Skills you'll gain
- New Product Development
- Price Negotiation
- Value Propositions
- Brainstorming
- Target Market
- Market Analysis
- Customer Acquisition Management
- Problem Solving
- Market Opportunities
- Entrepreneurship
- Competitive Analysis
- Growth Strategies
- Process Mapping
- Ideation
- Business Modeling
- Strategic Partnership
- Sprint Planning
- New Business Development
- Go To Market Strategy
- Persona Development
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
June 2025
32 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Minnesota
Specialization - 4 course series
What you'll learn
Skills you'll gain
Entrepreneurship, Emerging Technologies, Innovation, Business Strategies, Business Modeling, Team Building, Technology Strategies, Information Technology, New Business Development, Scalability, and Legal Risk
What you'll learn
Skills you'll gain
Process Mapping, Customer Insights, Prioritization, Interviewing Skills, User Research, AI Product Strategy, New Product Development, Value Propositions, Sprint Planning, and Business Analysis
What you'll learn
Skills you'll gain
Value Propositions, Strategic Partnership, Competitive Analysis, Product Lifecycle Management, Business Strategy, Customer Acquisition Management, Persona Development, Business Modeling, Product Management, Market Opportunities, Target Market, Product Requirements, Go To Market Strategy, and New Business Development
What you'll learn
Skills you'll gain
Business Metrics, Presentations, Customer Acquisition Management, Fundraising, Business Strategies, Growth Strategies, Cost Accounting, Product Development, Value Propositions, New Product Development, Financial Modeling, Price Negotiation, Entrepreneurship, Business Planning, and Product Strategy
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
If pursuing the specialization, it is recommended to complete the courses in sequence. They are 1) Getting Starting with IT-based Entrepreneurship, 2) The Ideation Process, 3) Market Analysis, and 4) Business Model & Product Pitch.
Learners will be able to learn how to brainstorm a new product idea with startup teams. Also, discover how to conduct a market analysis, customer discovery interviews, market sizing, and more.
Undergraduate preferred and those who are thinking about new ideas and want to ideate with standard frameworks.
More questions
Financial aid available,