Transform your organization with practical AI implementation strategies. This comprehensive program guides business leaders through understanding generative AI fundamentals, developing strategic frameworks, and executing enterprise-wide AI solutions. Learn to leverage ChatGPT, custom GPTs, and large language models to drive innovation, enhance customer experiences, and create sustainable competitive advantages across all business functions.
Harnessing AI for Business Impact Specialization
Harnessing AI for Business Impact Specialization
Strategic AI Implementation for Business Growth. Execute comprehensive AI strategies that drive measurable business impact and competitive advantage.
Instructors: Kelley O'Connell
Included with 
Get in-depth knowledge of a subject
(24 reviews)
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(24 reviews)
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Develop and execute comprehensive AI strategies that align with organizational goals and drive sustainable business value.
Implement generative AI solutions including custom GPTs and ChatGPT for customer support, content creation, and decision-making.
Create ethical AI governance frameworks while navigating controversial AI concepts and ensuring responsible implementation.
Overview
Skills you'll gain
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
July 2025
27 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
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- Develop a deep understanding of key concepts
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Specialization - 8 course series
What you'll learn
Understand custom GPTs and their applications in business
Apply custom GPTs for business tasks
Identify real-world examples of using custom GPTs for AI integration in business
Utilize AI effectively in business tasks
Skills you'll gain
Business Process Automation, Prompt Engineering, Financial Forecasting, Artificial Intelligence, Generative AI, Strategic Decision-Making, Supply Chain Management, Digital Transformation, Strategic Thinking, Business Transformation, Innovation, Market Research, Forecasting, Market Analysis, Customer Support, and ChatGPT
What you'll learn
Analyze the historical evolution of AI and Generative AI to promote critical thinking.
Differentiate between various generative AI models and identify their advantages across frameworks.
Construct strategies for implementing generative AI applications in business environments and determine the best models for specific contexts.
Illustrate the advantages and benefits of implementing generative AI in practical business environments.
Skills you'll gain
Data-Driven Decision-Making, Generative AI, Responsible AI, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Innovation, Financial Forecasting, Content Creation, Analytical Skills, and Business Ethics
What you'll learn
Skills you'll gain
Large Language Modeling, Artificial Intelligence, Open Source Technology, Machine Learning, Responsible AI, and Generative AI
What you'll learn
Discover what GenAI is, including its capabilities and limitations.
Gain an understanding of the broad applications of GenAI across different teams and roles.
Explore the ethical considerations and the future of work with GenAI.
Skills you'll gain
Generative AI, Artificial Intelligence, Critical Thinking, Creative Problem-Solving, Data Ethics, Responsible AI, Information Privacy, Prompt Engineering, Machine Learning, and AI Product Strategy
What you'll learn
Explain the background of Generative AI and how it differs from older AI models.
Describe how Generative AI is impacting the world of business and entertainment.
Describe ways to enhance user awareness and encourage ongoing education around AI and Generative AI.
List ways to build user trust in AI systems.
Skills you'll gain
Generative AI, AI Product Strategy, Responsible AI, User Feedback, Artificial Intelligence, Data Ethics, Ethical Standards And Conduct, End User Training and Support, Human Computer Interaction, and Information Privacy
What you'll learn
Evaluate the opportunity of LLMs and utilize their capabilities for their business.
Review the opportunities provided by current LLMs, as well as current limitations in certain business applications.
Develop a roadmap to design and implement new business ideas using LLMs.
Analyze current trends of LLMs and work to “cut through the noise.”
Skills you'll gain
Large Language Modeling, Trend Analysis, Generative AI, Content Marketing, Artificial Intelligence and Machine Learning (AI/ML), Market Trend, Artificial Neural Networks, Analytics, Technology Roadmaps, Business Strategy, MarTech, OpenAI, LLM Application, Business Marketing, ChatGPT, Customer experience improvement, Real Time Data, and Program Development
What you'll learn
Skills you'll gain
Governance, Innovation, Generative AI, Responsible AI, Business Strategy, Law, Regulation, and Compliance, Operational Efficiency, Organizational Strategy, Data Ethics, Regulation and Legal Compliance, Strategic Leadership, Artificial Intelligence, and Technology Strategies
What you'll learn
Evaluate the strategic benefits of ChatGPT and determine how to leverage it effectively within enterprise operations
Apply ChatGPT to enhance customer support, ensuring faster, more accurate, and empathetic responses
Create high-quality content using ChatGPT, ensuring it aligns with specific business goals
Analyze and interpret data using ChatGPT to generate actionable insights that inform strategic business decisions
Skills you'll gain
Data Analysis, ChatGPT, Content Creation, Artificial Intelligence, Content Strategy, Generative AI, Customer experience improvement, Data-Driven Decision-Making, Automation, Prompt Engineering, Business Intelligence, Operational Efficiency, Customer Service, OpenAI, and Customer Support
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
11 Courses34,874 learners
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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Financial aid available,