Coursera Instructor Network
Harnessing AI for Business Impact Specialization
Coursera Instructor Network

Harnessing AI for Business Impact Specialization

Strategic AI Implementation for Business Growth. Execute comprehensive AI strategies that drive measurable business impact and competitive advantage.

Kelley O'Connell
Phil Gold
Reza Moradinezhad

Instructors: Kelley O'Connell

Included with Coursera Plus

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop and execute comprehensive AI strategies that align with organizational goals and drive sustainable business value.

  • Implement generative AI solutions including custom GPTs and ChatGPT for customer support, content creation, and decision-making.

  • Create ethical AI governance frameworks while navigating controversial AI concepts and ensuring responsible implementation.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

July 2025

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera Instructor Network

Specialization - 8 course series

What you'll learn

  • Understand custom GPTs and their applications in business

  • Apply custom GPTs for business tasks

  • Identify real-world examples of using custom GPTs for AI integration in business

  • Utilize AI effectively in business tasks

Skills you'll gain

Category: Strategic Decision-Making
Category: Content Creation
Category: Financial Forecasting
Category: Supply Chain Management
Category: Customer Support
Category: Artificial Intelligence
Category: Innovation
Category: ChatGPT
Category: Market Analysis
Category: Generative AI
Category: OpenAI
Category: Business Strategy
Category: Prompt Engineering
Category: Market Research
Category: Strategic Thinking
Category: Business Process Automation
Category: Decision Making

What you'll learn

  • Analyze the historical evolution of AI and Generative AI to promote critical thinking.

  • Differentiate between various generative AI models and identify their advantages across frameworks.

  • Construct strategies for implementing generative AI applications in business environments and determine the best models for specific contexts.

  • Illustrate the advantages and benefits of implementing generative AI in practical business environments.

Skills you'll gain

Category: Data-Driven Decision-Making
Category: Generative AI
Category: Artificial Intelligence and Machine Learning (AI/ML)
Category: Strategic Thinking
Category: Artificial Intelligence
Category: Innovation
Category: Digital Transformation
Category: Analytical Skills
Category: Content Creation
Category: Business Ethics
Category: Financial Forecasting
Category: Business Technologies

What you'll learn

Skills you'll gain

Category: Large Language Modeling
Category: Artificial Intelligence
Category: Open Source Technology
Category: Emerging Technologies
Category: ChatGPT
Category: Generative AI
Category: Data Ethics
GenAI for Everyone

GenAI for Everyone

Course 41 hour

What you'll learn

  • Discover what GenAI is, including its capabilities and limitations.

  • Gain an understanding of the broad applications of GenAI across different teams and roles.

  • Explore the ethical considerations and the future of work with GenAI.

Skills you'll gain

Category: Generative AI
Category: Prompt Engineering
Category: Brainstorming
Category: Workforce Development
Category: Artificial Intelligence
Category: ChatGPT
Category: AI Personalization
Category: Content Creation
Category: Data Ethics
Category: Critical Thinking
Category: Natural Language Processing
Category: Creative Problem-Solving
Category: Ideation

What you'll learn

  • Explain the background of Generative AI and how it differs from older AI models.

  • Describe how Generative AI is impacting the world of business and entertainment.

  • Describe ways to enhance user awareness and encourage ongoing education around AI and Generative AI.

  • List ways to build user trust in AI systems.

Skills you'll gain

Category: Generative AI
Category: Data Ethics
Category: Artificial Intelligence
Category: Information Privacy
Category: Intellectual Property
Category: User Feedback
Category: Education and Training
Category: AI Personalization
Category: Ethical Standards And Conduct
Category: End User Training and Support
Category: Business Ethics
Category: ChatGPT

What you'll learn

  • Evaluate the opportunity of LLMs and utilize their capabilities for their business.

  • Review the opportunities provided by current LLMs, as well as current limitations in certain business applications.

  • Develop a roadmap to design and implement new business ideas using LLMs.

  • Analyze current trends of LLMs and work to “cut through the noise.”

Skills you'll gain

Category: Large Language Modeling
Category: Prompt Engineering
Category: Software Development
Category: Content Marketing
Category: Business Strategy
Category: Real Time Data
Category: ChatGPT
Category: Analytics
Category: Generative AI
Category: Natural Language Processing
Category: Trend Analysis
Category: Business Modeling
Category: Business Marketing
Category: Customer experience improvement
Category: OpenAI
Category: Artificial Neural Networks
Category: Artificial Intelligence
Category: Application Programming Interface (API)
Category: Technology Roadmaps

What you'll learn

Skills you'll gain

Category: Generative AI
Category: Governance
Category: Ethical Standards And Conduct
Category: Artificial Intelligence
Category: Innovation
Category: Risk Analysis
Category: Business Process Automation
Category: Digital Transformation
Category: Business Transformation
Category: Business Strategy
Category: Regulation and Legal Compliance
Category: Organizational Strategy
Category: Technology Strategies
Category: Data Ethics
Category: Strategic Leadership

What you'll learn

  • Evaluate the strategic benefits of ChatGPT and determine how to leverage it effectively within enterprise operations

  • Apply ChatGPT to enhance customer support, ensuring faster, more accurate, and empathetic responses

  • Create high-quality content using ChatGPT, ensuring it aligns with specific business goals

  • Analyze and interpret data using ChatGPT to generate actionable insights that inform strategic business decisions

Skills you'll gain

Category: Data Analysis
Category: Content Creation
Category: ChatGPT
Category: Data-Driven Decision-Making
Category: Customer Service
Category: Customer Support
Category: Customer experience improvement
Category: Generative AI
Category: Prompt Engineering
Category: Analytics
Category: Strategic Thinking
Category: Artificial Intelligence
Category: OpenAI
Category: Business Intelligence
Category: Automation

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Kelley O'Connell
11 Courses29,209 learners
Phil Gold
Coursera Instructor Network
9 Courses15,953 learners
Reza Moradinezhad
Coursera Instructor Network
3 Courses2,640 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions