Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Generative AI for Sales Specialization

Generative AI for Sales Specialization

Transform Sales Performance with Generative AI. Master AI-powered sales strategies to boost productivity and drive revenue growth.

Instructors: Starweaver

Included with Coursera Plus

Learn more

12 course series

Get in-depth knowledge of a subject

Intermediate level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Earn a Certificate

With paid plans

12 course series

Get in-depth knowledge of a subject

Intermediate level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Earn a Certificate

With paid plans

What you'll learn

Apply GenAI tools for lead scoring, qualification, and sales automation across the entire sales funnel
Build AI-powered workflows using Zapier, HubSpot, and other platforms to streamline sales operations
Create data-driven sales strategies and personalized customer communications using advanced AI techniques

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Coursera Instructor Network

Specialization - 12 course series

This comprehensive specialization teaches sales professionals how to leverage Generative AI to transform their workflows and drive better results. Through 12 hands-on courses, you'll master AI-powered lead scoring, sales automation, proposal creation, and data analysis. Each course focuses on practical applications using tools like ChatGPT, Claude, and Zapier to enhance productivity, improve customer engagement, and optimize sales processes across different roles from SDRs to sales managers.

Applied Learning Project

Throughout this specialization, you'll complete hands-on projects that demonstrate real-world GenAI applications in sales. You'll build automated lead scoring systems, create AI-powered sales proposals, develop customer segmentation strategies, and design intelligent workflows using platforms like Zapier and HubSpot. These projects will give you practical experience applying GenAI tools to solve authentic sales challenges and measurably improve your team's performance.

GenAI for Lead Scoring and Identification

Course 14 hours

What you'll learn

Apply best practices and ethical considerations into your AI-based solutions and automations.
Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.
Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.
Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.

Skills you'll gain

Prompt Engineering, Data-Driven Decision-Making, ChatGPT, Responsible AI, OpenAI, Generative AI, Artificial Intelligence, Google Gemini, Lead Generation, Customer Relationship Management (CRM) Software, Sales Process, Data Ethics, and Sales Management

GenAI for Sales Ops: Automating Workflow Efficiency

Course 24 hours

What you'll learn

Evaluate CRM integrations (like form-to-CRM, email to CRM, data sync, etc.) for workflow optimization.
Analyze operational bottlenecks and implement GenAI solutions.
Build automation workflows using Zapier.
Implement GenAI-powered automation using Zapier Agents.

Skills you'll gain

HubSpot CRM, Business Process Automation, Lead Generation, No-Code Development, Process Analysis, Customer Relationship Management, Workflow Management, Sales Enablement, Operational Efficiency, Data Management, Automation, Business Workflow Analysis, Sales Management, Sales Process, Sales, Data Entry, Generative AI Agents, Sales Development, Sales Strategy, and Sales Pipelines

GenAI for Sales Reps: Streamlining Lead Qualification

Course 34 hours

What you'll learn

Explore the fundamentals of GenAI in sales and analyze its role in transforming lead qualification processes.
Apply GenAI-driven lead scoring concepts and implement GenAI techniques to prioritize high-value leads effectively.
Optimize lead qualification processes by integrating GenAI-driven automation to scale efficiency and accuracy in sales workflows.
Formulate a GenAI-driven lead qualification strategy using data sources, performance metrics, and AI-powered decision-making.

Skills you'll gain

Generative AI Agents, Prospecting and Qualification, Sales Process, Business Process Automation, Sales Strategy, Sales Development, Automation, Data-Driven Decision-Making, Sales Management, Customer Data Management, AI Personalization, Lead Generation, Inside Sales, Sales Enablement, Sales Pipelines, Sales, and HubSpot CRM

GenAI for Sales Operations Specialists

Course 42 hours

What you'll learn

Identify the capabilities of GenAI relevant to sales operations tasks.
Evaluate the results of GenAI implementations in sales operations scenarios.
Develop strategies for responsible GenAI integration while maintaining human oversight and accountability.

Skills you'll gain

Data-Driven Decision-Making, Customer Relationship Management, Sales Process, Generative AI Agents, Sales Management, Sales Strategy, Forecasting, Business Ethics, Prompt Engineering, Sales, Strategic Decision-Making, Responsible AI, and Sales Operations

GenAI for Sales Development Representatives

Course 52 hours

What you'll learn

Identify the capabilities of GenAI relevant to sales tasks.
Evaluate the results of GenAI implementations in sales scenarios.
Compare and contrast the risks, challenges, and ethical considerations of using GenAI in sales.

Skills you'll gain

Data Ethics, Generative AI Agents, Sales Prospecting, Lead Generation, Sales, Responsible AI, Sales Enablement, Productivity Software, Sales Management, Customer experience improvement, Sales Development, and Customer Engagement

GenAI for Sales Analytics

Course 64 hours

What you'll learn

Understand what Generative AI is and how it can be applied to sales analytics.
Learn how to apply AI for basic sales forecasting to make informed business decisions.
Explore how AI can help segment customers and personalize sales outreach.
Discover simple AI techniques that can help improve daily sales decision-making.

Skills you'll gain

Forecasting, Generative AI, Artificial Intelligence, Sales Strategy, Customer Analysis, Analytics, Customer Insights, Predictive Modeling, AI Personalization, Sales Management, Data-Driven Decision-Making, Sales, and Sales Pipelines

GenAI for Sales Proposals and Presentations

Course 74 hours

What you'll learn

Synthesize AI-generated market research to formulate data-driven sales strategies and proposal outlines.
Design personalized, proposals and presentations using AI-assisted storytelling techniques.
Evaluate sales materials using AI-powered design and optimization tools.
Create advanced sales proposals and presentations using AI techniques.

Skills you'll gain

Sales Presentation, Data Storytelling, Data Visualization, Market Research, Proposal Development, Storytelling, AI Personalization, Sales Process, Competitive Analysis, Microsoft PowerPoint, Presentations, Prompt Engineering, Generative AI Agents, and Sales Strategy

GenAI for Sales Managers: Data-Driven Sales Forecasting

Course 84 hours

What you'll learn

Analyze the strategic role of GenAI in sales workflows and decision-making processes.
Apply GenAI tools for accurate forecasting and lead prioritization.
Utilize AI-driven techniques to personalize customer interactions and improve engagement.
Implement GenAI to streamline sales processes and drive innovation.

Skills you'll gain

Business Ethics, Responsible AI, Anthropic Claude, Sales Development, Sales Pipelines, Customer experience improvement, Generative AI Agents, ChatGPT, Sales Management, Forecasting, Lead Generation, Prioritization, Sales Strategy, Sales Training, Customer Engagement, and Sales Process

GenAI for Account Executives

Course 92 hours

What you'll learn

Identify the capabilities of GenAI for key account executive functions.
Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in account executive roles.
Deploy strategies to responsibly integrate GenAI into account management, maintaining human oversight and accountability.

Skills you'll gain

AI Personalization, Generative AI Agents, Customer Relationship Management, Business Communication, Innovation, Proposal Development, Sales Enablement, Workflow Management, Business Ethics, Business Workflow Analysis, Prompt Engineering, Responsible AI, Market Analysis, Account Management, and Market Trend

GenAI for Sales Teams

Course 103 hours

What you'll learn

Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.
Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.
Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.

Skills you'll gain

AI Personalization, Responsible AI, Customer experience improvement, Data-Driven Decision-Making, Sales Management, Customer Engagement, Sales Strategy, Sales Development, Sales, Generative AI Agents, Sales Enablement, Sales Process, and Sales Operations

GenAI for Biz Dev: Identifying Growth Opportunities

Course 115 hours

What you'll learn

In this course, you’ll explore how Generative AI can revolutionize market research, trend analysis, and strategy formulation. You’ll learn to leverage AI tools to identify opportunities, optimize decision-making, and drive sustainable business growth. Whether you’re an analyst, entrepreneur, or strategist, this course will equip you with practical insights to transform your approach to business development.

This course is designed for professionals eager to harness the power of Generative AI for business success. If you're looking to gain a competitive edge, sharpen analytical skills, and integrate AI-driven insights into decision-making, this course is for you. Ideal learners include business analysts who seek to enhance data-driven decision-making, marketing analysts who want to refine strategies using AI-powered insights, strategic planners who need AI tools to forecast growth and identify trends, and entrepreneurs aiming to uncover new opportunities and optimize operations. Whether you are experienced in business development or new to AI applications, this course provides the knowledge and hands-on skills to stay ahead in an AI-powered business world. This course is designed for learners with a foundational understanding of business concepts and a willingness to explore AI’s potential in business growth. While no prior AI experience is required, familiarity with business strategy and data analysis tools (such as Excel, Google Analytics, or Business Intelligence platforms) will be beneficial. A curiosity for AI applications and a proactive approach to experimenting with AI-driven insights will help you maximize the learning experience.

Skills you'll gain

Trend Analysis, Market Opportunities, Competitive Analysis, Predictive Analytics, Business Development, Data-Driven Decision-Making, Market Analysis, Generative AI, Business Strategy, Marketing Strategies, Forecasting, Growth Strategies, Strategic Planning, Sustainable Business, Market Research, Artificial Intelligence, Business Intelligence, Strategic Thinking, and Market Trend

Sales Analysis with Claude

Course 126 hours

What you'll learn

Explain AI-generated market insights to formulate data-driven sales strategies.
Analyze customer profiles and pain points to design personalized sales communications.
Evaluate complex sales data to extract actionable insights and predict future trends.
Design customer journey maps to optimize touchpoints throughout the sales cycle.

Skills you'll gain

Customer Analysis, Sales Strategy, Market Analysis, Sales Enablement, Sales Management, Sales Process, Sales, Trend Analysis, Customer experience improvement, Inside Sales, Data-Driven Decision-Making, Sales Development, Anthropic Claude, Analysis, Customer Insights, AI Personalization, and Sales Training

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Starweaver

Coursera Instructor Network

448 Courses834,568 learners

Anton Voroniuk

Coursera Instructor Network

6 Courses5,473 learners

Christopher Klaus

Coursera Instructor Network

16 Courses9,566 learners

Offered by

Coursera Instructor Network

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Frequently asked questions

No programming experience is required. This specialization is designed for sales professionals with varying technical backgrounds. While familiarity with AI tools like ChatGPT is helpful, each course starts with fundamentals and builds practical skills using user-friendly platforms. You'll need basic computer proficiency and experience with common business tools like CRM systems, but the focus is on applying AI tools rather than building them from scratch.

You'll need access to basic business software (MS Office or Google Workspace), a CRM system (HubSpot or Salesforce - many courses provide guidance for both), and generative AI platforms like ChatGPT or Claude. Some courses use Zapier for automation workflows. Most tools offer free tiers or trial periods sufficient for coursework. Detailed tool requirements and setup instructions are provided at the beginning of each relevant course.

Many learners report immediate improvements in productivity and workflow efficiency within the first few courses, particularly in areas like lead research and proposal creation. However, mastering advanced AI-driven sales strategies and seeing significant performance gains typically takes 2-3 months of consistent application. The specialization provides practical projects you can implement immediately in your current role, allowing you to build skills progressively while contributing to real sales outcomes.

Generative AI for Sales Specialization

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise

Specialization - 12 course series

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

What you'll learn

Skills you'll gain

Earn a career certificate

Instructors

Offered by

Compare with similar products

You might also like

Related skills

Why people choose Coursera for their career

Open new doors with Coursera Plus

Advance your career with an online degree

Join over 3,400 global companies that choose Coursera for Business

Frequently asked questions

Do I need prior AI or programming experience to succeed in this specialization?

What specific tools and software will I need access to during the specialization?

How quickly can I expect to see results in my sales performance after completing this specialization?

More questions