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Learner Reviews & Feedback for Social Media and Digital Marketing Fundamentals by Digital Marketing Institute

4.7
stars
391 ratings

About the Course

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level....

Top reviews

SS

Aug 5, 2023

I definitely recommended this course to anyone who wants to be a specialist at Digital Marketing. Full of useful data.

TD

Mar 8, 2022

Very helpful. Structured and easy to understand. Pacing is also just right to accomplish all the tasks. I also like the idea of peer reviews.

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26 - 50 of 95 Reviews for Social Media and Digital Marketing Fundamentals

By MOHAMMED G A A

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Aug 17, 2025

A comprehensive marketing reference that generations will admire — thank you, Coursera, and thank you, Digital Marketing Institute! We’re still creating and innovating with you.

By Rodrigo d S M

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Mar 15, 2022

Excellent content. As a Life coach, I suggest this course so that professionals outside the Marketing field can become aware of what is needed to promote their business online.

By NIKHIL G

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Oct 14, 2023

IT AGVE ME A LOT OF INFORMATION AND ABOUT THE STRATEGIES ABOUT HOW DIGITAL MARKETING CAN BE DONE IN SUCH A WAY THROUGH WHICH WE CAN EARN A LOT OF MONEY

By Olumide O O

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Jun 26, 2022

Cntent is way higher and better than so many paid versions out there online. Cousera and DMI have done gratly here I must confss

By Shirin

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Aug 6, 2023

I definitely recommended this course to anyone who wants to be a specialist at Digital Marketing. Full of useful data.

By Дубровна О

•

Nov 18, 2024

Дякую за можливість почерпнути нові знання. На курсі все структуровано, таким чином інформація подається доступно

By Neeraj K

•

Aug 5, 2023

The course is designed very well and the instructor did good job in explaining the basics.

By Sobia H

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Dec 27, 2022

Thanks coursera This is the best course for beginner in digital marketing, I learnt a lot

By Sawaira

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Jun 20, 2024

This Course helped me to understand the basics. Kudos to Instructors

By Yasir G

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Sep 3, 2024

Very interested course and exceed my expectation . great knowledge!

By Talitha W

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Jul 12, 2023

This Social Media and Digital Marketing Fundamentals is very useful

By SAJID W K

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May 5, 2024

The couch highly appreciates the best Platform to learn.

By KUNAL G

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Jul 11, 2024

Everything is beyond we things thats a awesome course

By Swati J

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Mar 19, 2023

good course to understand basics of content marketing

By Robin B

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Mar 31, 2022

Very informative - practical guide - helpful tools

By rizky k

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Feb 22, 2025

Very helpful and insightful, thank you DMI

By RHUTVIK K

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Apr 14, 2023

Nice courser course is a academic good

By Gagan g

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Oct 6, 2023

i learn many things from this course

By Shakeel A

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Mar 6, 2023

it was a great learning experience

By Anne O

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Mar 30, 2022

I AM LEARNING ALOT FROM THE COURSE

By Andrew C

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Apr 30, 2022

Great conent teaching experirence

By Giovanna C

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May 31, 2023

Complete, excellent, detailed.

By Nataliia M

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Nov 8, 2024

Отличный подробный курс!

By A K

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Sep 14, 2023

it was amazing journey

By Graciana B

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Apr 12, 2023

Exceptional! Thank you.