This course empowers learners with the skills to design and manage user-centric digital experiences using Salesforce Experience Cloud. It focuses on bridging the gap between user needs and organizational data, offering practical strategies for building and maintaining effective online platforms.

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Recommended experience
What you'll learn
Define your audience and strategy for an Experience Cloud site
Understand the technical and operational requirements for supporting your site
Work with the Experience Cloud data model and standard features
Skills you'll gain
Details to know

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November 2025
14 assignments
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There are 14 modules in this course
In this section, we explore defining Experience Cloud strategy objectives, identifying stakeholders, and establishing success metrics for effective digital engagement.
What's included
2 videos3 readings1 assignment
In this section, we explore organizing feedback, identifying themes, and mapping to Experience Cloud features for effective technology implementation.
What's included
1 video5 readings1 assignment
In this section, we explore mapping features to technology stacks, optimizing combinations, and tracking digital experience strategy for effective Experience Cloud implementation.
What's included
1 video5 readings1 assignment
In this section, we explore connecting internal and external data sources, identifying data sensitivity, and creating entity relationship diagrams (ERDs) to ensure secure and aligned data management for improved digital engagement.
What's included
1 video7 readings1 assignment
In this section, we explore selecting and customizing Experience Cloud templates for brand alignment and functional needs. Key concepts include theme configuration, template types, and custom development for unique use cases.
What's included
1 video6 readings1 assignment
In this section, we explore when to use Aura Components, Lightning Web Components, and Lightning Web Runtime Components, focusing on their appropriate use cases, performance, and transition strategies for efficient Salesforce Experience Cloud development.
What's included
1 video7 readings1 assignment
In this section, we covers Salesforce Flow and custom code for guided user experiences. Learn when to use each approach for optimal UX.
What's included
1 video4 readings1 assignment
In this section, we explore integrating communication channels like emails, chats, and text messages using Experience Cloud. We focus on configuring tools and managing digital interactions for efficient, mobile-first customer service.
What's included
1 video4 readings1 assignment
In this section, we explore marketing automation setup for personalized user experiences, focusing on Salesforce Marketing Cloud integration, dynamic content design, and audience data analysis with Data Cloud and third-party tools.
What's included
1 video4 readings1 assignment
In this section, we explore integrating case management and knowledge bases in Service Cloud and Experience Cloud to enhance customer support and streamline service delivery.
What's included
1 video3 readings1 assignment
In this section, we explore secure authentication, data sharing models, and encryption techniques to protect user data and prevent breaches in digital environments.
What's included
1 video5 readings1 assignment
In this section, we explore Salesforce native reporting for Experience Cloud, covering out-of-the-box reports, Einstein Analytics, and data access to support informed decision-making and ROI analysis.
What's included
1 video5 readings1 assignment
In this section, we cover pre-launch activities, technical readiness, and user management for a successful site launch.
What's included
1 video4 readings1 assignment
In this section, we explore strategies for Salesforce certification, focusing on test structure, content areas, and practical preparation methods.
What's included
1 video2 readings1 assignment
Instructor

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Status: Free TrialUniversity of California, Irvine
Status: Free Trial
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Frequently asked questions
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
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Financial aid available,



