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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,048 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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3651 - 3675 of 5,366 Reviews for Marketing in a Digital World

By Anshika T

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May 22, 2020

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By S S R

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May 14, 2020

Very good course

By sharon a

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May 14, 2020

great experience

By Syed W u H G

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May 6, 2020

excellent course

By Ghalib A

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Apr 26, 2020

Excellent course

By CHANDAN S

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Apr 19, 2020

Excellent Course

By Rao A K

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Apr 19, 2020

Excellent course

By Akshit W

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Mar 24, 2020

Excellent Course

By Kellyane d O N

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Mar 22, 2020

Super recomendo.

By Sanya K

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Mar 11, 2020

Excellent Course

By VIPIN K

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Aug 23, 2019

very good course

By Siva A

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Jul 6, 2019

Excellent course

By Mark E

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Jan 17, 2019

excellent course

By Nora G M

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Dec 25, 2018

Excellent course

By Mansoor K

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Oct 18, 2018

Excellent course

By Kishore K

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Sep 21, 2018

A great learning

By Hanqin Y

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Aug 25, 2018

Real nice course

By Kunal S T

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Mar 7, 2018

Excellent Course

By Pranav J

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Mar 19, 2017

Very resourceful

By AHMED S A

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Oct 23, 2016

excellent course

By Matthew

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Oct 6, 2016

Excellent course

By Priscilla H

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Sep 12, 2016

very informative

By Vishaka H

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Apr 19, 2016

Excellent course

By Aaron B

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Feb 9, 2016

I learned a lot!

By pedro C P

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Jan 12, 2016

GREAT CONTENT!!!