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Learner Reviews & Feedback for How to Develop an Account Strategy by Coursera
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About the Course
Understanding and implementing an effective account strategy is crucial because it enables organizations to focus their resources efficiently, enhancing profitability and ensuring long-term customer loyalty. The goal of an account strategy is to maximize the value of the account for both the customer and the company, leading to increased revenue and long-term partnership.
Designed for account managers, customer success managers, customer service professionals, and business leaders, this course aims to foster predictable and sustainable business growth through proactive customer-centric strategies.
By completing this course, you'll be equipped to:
-Use the core tenets of effective account strategy to build trust and drive tangible results.
-Maximize customer value by implementing a customer engagement strategy tailored to their needs.
-Set clear customer expectations using milestones, which is crucial for tracking progress and ensuring alignment with strategic goals.
This short course is unique in its combination of customer success strategies, tactics, and practical lessons from industry leaders.
To succeed, you will need an eagerness to learn, a commitment to both team and customer success, and strong problem-solving skills—all essential for mastering account strategy.
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1 - 2 of 2 Reviews for How to Develop an Account Strategy
By Varun L
•Aug 29, 2025
Great to have a fundamental understanding of Account Management strategies. Thanks!
By Jamar F
•Nov 1, 2025
I had to go out to the Harvard Business Review website to create an account to read supporting materials. The website wasn't working. It would have been more helpful to provide the materials as pdfs to download. Otherwise a great course.