Step into the world of high-impact digital advertising with this Google Ads Course – your complete guide to mastering paid ads. Created for marketers, entrepreneurs, solopreneurs, and anyone aiming to learn PPC from scratch to expert level, this course provides step-by-step practical lessons to help build winning ad campaigns.
Google Ads Mastery : Create & Optimize Winning Campaigns
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Effectively create, manage, and optimize Google Ads campaigns.
Conduct Keyword research and apply smart bidding strategies.
Use Tag Manager and Analytics for tracking ad performance.
Show your Ads On two of the biggest Search Engines In the World - Google & Youtube
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2025
Assessments
36 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 5 modules in this course
Learn the fundamentals of Google Ads, including how the platform works, how ads appear, and how to create effective Search Campaigns. Explore keywords, ad formats, and extensions to build a strong foundation for campaign success.
What's included
28 videos13 assignments
Master Google Ads bidding strategies and explore the Display Network to reach broader audiences. Learn how to optimize bids, target the right users, and create visually engaging display campaigns that drive awareness and conversions.
What's included
23 videos8 assignments
Understand how to set up conversion tracking and use data to measure success. Learn remarketing strategies to re-engage past visitors and build smarter, data-driven campaigns.
What's included
15 videos3 assignments
Discover how to create impactful YouTube video ads and effective shopping campaigns. Learn to set up Merchant Center, run Performance Max and Demand Gen campaigns, and connect creativity with measurable outcomes.
What's included
15 videos4 assignments
Explore advanced Google Ads tools for automation, reporting, and large-scale management. Learn to use scripts, planners, and Ads Editor, and prepare for your official Google Ads Skillshop Certification.
What's included
32 videos8 assignments
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Frequently asked questions
Anyone who wants to learn about Google advertising, whether they are an entrepreneur, freelancer, student, or marketer, who wants to learn Google Ads.
Mastering Google Ads will allow you to build and optimize high-performing ad campaigns that raise visibility, drive website traffic, and boost conversions. This will directly contribute to the growth of your business and the highest return on your advertising investment.
No prior experience is required! Whether you're new to Google Ads or looking to improve your skills, this course will take you from the fundamentals to expert-level techniques, with step-by-step instructions, theory-based lectures, and practical exercises.
More questions
Financial aid available,