Generative artificial intelligence (AI) is a major milestone in business automation. Despite its recency, it has already had a significant impact on our lives. But, the rapid pace at which generative AI is growing can be overwhelming. And, there are so many facets to this field that it can be difficult to know how to use it effectively to improve the business.
GenAIBIZ: Making Generative AI Work for Your Business
Enjoy unlimited growth with a year of Coursera Plus for $199 (regularly $399). Save now.
Gain insight into a topic and learn the fundamentals.
9 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
In this course, you will identify ways in which generative AI can bring significant value to the organization.
Skills you'll gain
- Big Data
- Data Ethics
- AI Product Strategy
- Artificial Intelligence
- Natural Language Processing
- Artificial Neural Networks
- Process Improvement
- Marketing
- Process Optimization
- Generative Model Architectures
- Cloud Computing
- Generative AI
- Business Strategy
- User Experience
- Artificial Intelligence and Machine Learning (AI/ML)
- Data Strategy
- Customer Service
- Operational Efficiency
- Large Language Modeling
- Process Improvement and Optimization
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
December 2025
Assessments
1 assignment
Taught in English
See how employees at top companies are mastering in-demand skills
There are 8 modules in this course
Before you explore the many ways in which generative artificial intelligence (AI) can bring value to the business, you must first grasp the fundamentals. In this lesson, you'll identify what exactly AI is, as well as gain a high-level understanding of the major concepts that make up AI. This will provide you with a framework for understanding the concepts and practical implications behind generative AI, as well as enable you to speak intelligently about this revolutionary phenomenon.
What's included
5 plugins
The first modality of generative artificial intelligence (AI) you'll take a closer look at is also one of the most popular ones: text generation. In this lesson, you'll dive deeper into the different methods and tools used for text generation, as well as how you can apply text generation to various business use cases.
What's included
4 plugins
Generating images and video is the next modality of generative artificial intelligence (AI) you'll explore. Organizations make use of visual assets in a lot of different ways, so being able to generate them using AI has great potential.
What's included
4 plugins
The next modality of generative artificial intelligence (AI) you'll learn about is generating audio. Like images and video, audio can play an important role in an organization's products and services. Leveraging AI for this purpose can prove to be a great benefit.
What's included
4 plugins
The last modality of generative artificial intelligence (AI) you'll look at is code generation. Software development is a crucial component of many organizations, as it is the mechanism by which the organization's applications are created and distributed to customers, employees, and other users. Being able to generate code will greatly benefit developers and the business in multiple ways. In this lesson, you'll take a look at techniques, tools, and use cases for code generation.
What's included
4 plugins
You've experienced the many modalities and outcomes that generative artificial intelligence (AI) has to offer. Generative AI has the power to be truly revolutionary for businesses and society at large. But, it brings with it significant challenges. You must navigate these challenges in order to be successful with generative AI and to reduce the chances that this technology will do more harm than good.
What's included
5 plugins
Acknowledging the risks of generative artificial intelligence (AI) is an important step. Once you accept these risks, you'll need to determine how best to leverage generative AI to achieve business success. In this lesson, you'll implement strategies to guide the business into using generative AI safely and effectively.
What's included
4 plugins
You'll wrap things up and then validate what you've learned in this course by taking the credential exam.
What's included
1 assignment1 plugin
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,