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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,824 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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4176 - 4200 of 6,681 Reviews for Foundations of Digital Marketing and E-commerce

By Kayla

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Oct 20, 2022

Good to learn more

By Sky B

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Oct 11, 2022

fun and insightful

By Dimpho M

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Oct 7, 2022

Informative course

By Nadeen D

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Oct 5, 2022

Thnk you very much

By Christina M

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Sep 29, 2022

Very informational!

By Nicole

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Sep 18, 2022

really interesting

By Danielle H

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Aug 13, 2022

Super easy to learn

By Gurneet S L

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Aug 7, 2022

Very well explained

By Justin H

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Aug 1, 2022

Really insightful.

By mohamed a

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Jul 27, 2022

wow amazing course!

By Taha H

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Jul 27, 2022

alote of good infos

By Yinfei Z

•

Jul 12, 2022

very useful course!

By Anthony C

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Jun 30, 2022

Great presentation.

By Erón C

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Jun 12, 2022

Very easy to follow

By Jonathan L I C

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Aug 10, 2025

thrtjkrkluiol vm h

By Asma A

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Aug 8, 2025

highly recommended

By PAMELA M B A

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Aug 8, 2025

Me parece muy útil

By Abdulaziz M

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Aug 4, 2025

not enough 5 stars

By Alessandro B

•

May 15, 2025

It was Really good

By Anthony Z

•

Apr 23, 2025

Buena introducción

By ro x

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Mar 19, 2025

easy to understand

By Ramya A

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Mar 16, 2025

great explanations

By Chittipa N

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Mar 10, 2025

It is great course

By MARINI

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Feb 11, 2025

interesting module

By Zwelibanzi M

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Nov 6, 2024

Utterly insightful