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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,824 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4001 - 4025 of 6,680 Reviews for Foundations of Digital Marketing and E-commerce

By Grady C

•

Nov 6, 2022

Extremely Informative!!

By ZINE S

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Nov 2, 2022

thanks for everything !

By awais m

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Sep 26, 2022

Beyond my expectations

By Md J A

•

Sep 11, 2022

this is best course in

By Kiran S D

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Aug 25, 2022

It was very good course

By Rabah F Q

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Jun 7, 2022

very easy to understand

By Edward O W

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Jul 5, 2025

kerenn bangett isinyaa

By DIANA A M Z

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Apr 23, 2025

Muy útil e interesante

By Shady A

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Apr 2, 2025

Very Impressive course

By Mantchine L

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Mar 28, 2025

estou muito satisfeito

By Angelin D

•

Feb 25, 2025

merci ca ete surperble

By Ishini R

•

Feb 18, 2025

Good. I learned a lot.

By Soumen M

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Jan 12, 2025

IT IS VERY INFORMATIVE

By angela v l a

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Dec 13, 2024

Excelente aprendizajes

By Lois 4 r

•

Nov 21, 2024

Very insightful course

By ROHAN J M A

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Sep 22, 2024

gives a good knowledge

By Ikechukwu E

•

Aug 26, 2024

It the best class ever

By dieni a

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Aug 26, 2024

its amazing, thank you

By Kizito M I

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Jul 29, 2024

The trainer is awesome

By Chiamaka E

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Apr 4, 2024

This is my best so far

By Hipólito M

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Mar 12, 2024

informativo y practico

By chinwe o

•

Feb 27, 2024

Amazing learning time.

By Daniel I O K

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Jan 4, 2024

An amazing certificate

By ABDULAZIZ A S S

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Dec 9, 2023

I have benefited a lot

By DAVIDSON O

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Oct 5, 2023

What a great re-start!