ĀæAlguna vez te has preguntado quĆ© parte de una imagen o de una pelĆcula capta mĆ”s la atenciĆ³n? ĀæO te has preguntado quĆ© miran los usuarios mientras navegan por tu pĆ”gina web? ĀæO, quizĆ”s, quieres evaluar el diseƱo de una interfaz y averiguar los patrones de lectura de los usuarios? La tĆ©cnica del eye tracking te permite estudiar la percepciĆ³n visual de espectadores y usuarios mientras miran o navegan por las imĆ”genes. En este curso podrĆ”s conocer en profundidad la tĆ©cnica, aprender a hacer diseƱos experimentales, a ejecutar estudios concretos, a crear tu propio laboratorio, a analizar y a redactar informes profesionales al respecto. Si te interesa el Ć”mbito del diseƱo, la usabilidad o la investigaciĆ³n en percepciĆ³n visual, este curso podrĆ” darte informaciĆ³n relevante para crear obras visuales mĆ”s efectivas.
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December 2024
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There are 5 modules in this course
Durante este curso, se aprenden las nociones bĆ”sicas del funcionamiento de la percepciĆ³n visual; tambiĆ©n se averigua en quĆ© consiste y cĆ³mo funciona la tĆ©cnica del eye tracking; se plantea el funcionamiento de un diseƱo experimental y se aplica al entorno del eye tracking; finalmente, se comprende cĆ³mo debe funcionar un laboratorio de eye tracking, cĆ³mo es una ejecuciĆ³n prĆ”ctica de un experimento, cĆ³mo se analizan los datos registrados y cĆ³mo se redacta un informe para presentar los resultados obtenidos.
What's included
1 video5 readings
En este mĆ³dulo, se realiza un recorrido por los elementos bĆ”sicos del estudio de la percepciĆ³n visual, incluyendo el ojo, la visiĆ³n, las miradas, sacadas, fijaciones, el estudio del diĆ”metro de la pupila, el parpadeo, la atenciĆ³n y los movimientos oculares, asĆ como la especializaciĆ³n en la percepciĆ³n visual.
What's included
6 videos1 reading1 assignment
La investigaciĆ³n neurocientĆfica en la percepciĆ³n audiovisual. El origen del seguimiento ocular. La evoluciĆ³n de los dispositivos en las Ćŗltimas dĆ©cadas. Los principios y teorĆas del eye tracking. Repaso de algunos resultados obtenidos en la literatura cientĆfica. Usos del eye tracking en Ć”reas como la investigaciĆ³n, la usabilidad (UX), la clĆnica o el marketing. Sistemas disponibles y sus caracterĆsticas. IntegraciĆ³n con otros dispositivos de investigaciĆ³n. Puntos fuertes y dĆ©biles del eye tracking.
What's included
9 videos1 reading1 assignment
El mĆ©todo cientĆfico. DiseƱo de estĆmulos y tareas. SelecciĆ³n de AOIs (areas of interest). Ćtica en la investigaciĆ³n. Estrategia de anĆ”lisis de los estudios. EjecuciĆ³n prĆ”ctica de un estudio de eye tracking. DisposiciĆ³n de los elementos en un laboratorio.
What's included
7 videos1 reading1 assignment
El trabajo en un laboratorio real. DiseƱo de la entrevista. AnĆ”lisis de variables. ObtenciĆ³n de conclusiones. RedacciĆ³n de artĆculos cientĆficos. RedacciĆ³n de informes.
What's included
8 videos1 reading1 assignment
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