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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,604 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1251 - 1275 of 2,729 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Deepanjali k

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Apr 29, 2020

Great course if you are eager to learn about brands. Great examples throughout the course.

By fernanda

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Apr 6, 2020

Loved it, he made everything so very clear, fun and interesting, i really recommend it. <3

By Anirruudh

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Mar 12, 2025

Thank you for this wonderful opportunity to learn from the best. I am eternally grateful.

By Arabs S

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Apr 22, 2022

Brilliant and wonderful! provided a very insightful journey about branding as a business!

By Sabina B

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Dec 26, 2021

The concepts shared by Mr. Nader were relevant to the course and the interviews were apt!

By John L

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Aug 24, 2021

great course! Shorter videos with more frequent quizes and or case studies would be nice

By J A

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Sep 7, 2020

This is an excellent MOOC to study, its very well explained by Professor Nader Tavassoli.

By Mariana D

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Sep 1, 2020

A gérât course that guides you through the quintessential parts of branding and business.

By Wai-Ling L

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Jul 31, 2020

Great course on how strong leadership can elevate a brand by aligning people and purpose.

By Parijat S

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Jun 6, 2020

Exceptional lectures and interviews. I am definitely joining London Business School soon.

By Nadine L W

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Oct 9, 2019

An excellent course looking at Branding holistically and providing best practice examples

By Divine C O

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Jun 19, 2022

It was Incisive and Expository. Challenging also by means of the peer-graded assignments

By Braulio G

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Nov 2, 2020

Excelente curso, muy completo y un profesor muy capacitado en la materia.

Muchas gracias!

By Stuteema K

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Aug 14, 2020

It was a very good experience . learned a lot , hope i will use the ideas in my work too

By Gopal S

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Jul 31, 2020

Very informative, great faculty and gives me lot of inputs to implement in my enterprise

By Rounak S

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May 31, 2020

The course was very well designed and gave a deep insight into how Brands actually work.

By Karen P E T

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Apr 26, 2020

Muy buen curso, aprendí cosas que son aplicables y que me ayudarán en el manejo de marca

By Rodolphe N

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Mar 9, 2022

Excellent MOOC, LBS should provide more of these to enable marketers stay 'up to date'

By Giovanna S

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Nov 16, 2021

Thank you Nader for delivering a truly informative and enjoyable course. All the best.

By Malvika C

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Dec 18, 2020

It's a great course. enjoyed the assignments and the lectures. thankyou Nader Tavassoli

By Enakshi D

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Aug 24, 2020

Extremely knowledgeable and effective learnings. It was indeed a pleasant experience :)

By Rekha A

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Jun 21, 2020

Great to be a part of this course. All concepts well explained with case studies. Great

By phyo p

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Sep 20, 2022

It's a wonderful course which thaught me various topics concerning with the branding.

By MD A R A

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Feb 21, 2022

Best Course for understanding Brand Management. Definitely worth the time spent on it.

By Deleted A

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Feb 21, 2022

It was excellent course! Thank you for such opportunity to get new modern knowledches.