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Brand Styles: Audit & Apply

John Whitworth

Instructor: John Whitworth

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Brand consistency requires systematic documentation and regular updates to style guides as organizational visual identity evolves.

  • Effective compliance auditing depends on structured scoring methodologies that provide measurable, actionable feedback for creative teams.

  • Cross-functional collaboration tools like SharePoint and Teams are essential for maintaining brand integrity at scale.

  • Quality assurance in brand management serves both immediate compliance needs and long-term brand equity protection.

Details to know

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Recently updated!

January 2026

Assessments

4 assignments¹

AI Graded see disclaimer
Taught in English

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This course is part of the Digital Marketing Operations & Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Learners will master the process of updating brand style guide documents with new visual standards, including proper documentation, version control, and SharePoint collaboration workflows.

What's included

2 videos1 reading2 assignments

Learners will master systematic brand compliance auditing using structured scoring methodologies to evaluate marketing assets and present actionable findings to creative teams.

What's included

1 video3 readings2 assignments

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Instructor

John Whitworth
Coursera
2 Courses9 learners

Offered by

Coursera

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.