Learner Reviews & Feedback for Brand and Product Management by IE Business School
About the Course
long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand
estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand
architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally towa...
Top reviews
MT
Oct 14, 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
SR
Sep 7, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
276 - 300 of 574 Reviews for Brand and Product Management
By DrNaveed I
•May 11, 2020
It will really really helpful in my career
By Abhinav
•Aug 12, 2020
Thank you for the informative course BPM.
By Ishank K
•Jun 29, 2020
Deep Understanding about brand management
By Samia A
•May 12, 2020
Very Informative course. Great instructor
By Liya S
•Aug 25, 2019
very good course with a very good teacher
By Vahid N
•Aug 28, 2016
Great introduction to the subject matter.
By Alvin J S
•Nov 15, 2020
Simplified yet very informative, cheers!
By Veronika U
•Oct 26, 2020
This was really useful course for me. :)
By Anamika A
•Jun 3, 2020
The concepts were excellently explained.
By Ryan M
•Apr 3, 2020
Great course with real up-to-date ideas.
By Łukasz C
•Aug 21, 2016
Really great course! I enjoyed it alot!
By Dr. P S ( P K
•Aug 23, 2024
excellent course with great learnings.
By Sumit R G
•Jun 25, 2021
Very engaging and good precise content
By Matteo R
•Jul 25, 2017
Great course and super cool instructor
By Jean C
•Sep 20, 2016
very interactive course.. very helpful
By Negin z
•Oct 7, 2022
this course so useful and efficient
By Maisaa M S
•May 6, 2019
Very well explained. Easy to follow.
By Jose A Z P
•Jan 8, 2017
This course is awesome i like a lot
By Sophia J
•Dec 10, 2016
Great course and amazing professor!
By Sapan P
•Mar 12, 2016
Relevant content. Amazing teaching.
By Amer E
•Oct 7, 2017
Informative and easy to understand
By Wadzanai C
•Dec 3, 2016
Beautiful course for role changers
By Duke N
•Oct 17, 2016
Informative and interesting course
By RISHIKA M
•Sep 29, 2023
very well explain all the concept
By Erika B
•Sep 21, 2020
very clear, brief and informative