Behavioral Marketing

Behavioral Marketing

This course is part of multiple programs.

Instructor: Simplilearn Instructor

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2 modules

Gain insight into a topic and learn the fundamentals.

4.8

(12 reviews)

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

4.8

(12 reviews)

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand types, personalization, and analytics in behavioral marketing.
Create buyer personas and set strategic goals.
Enhance engagement, conversions, and ROI using the RACE Framework.
Improve retention and lifetime value through CLM techniques.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

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Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

By the end of this course, you will be able to: - Understand Behavioral Marketing: Learn about different types, personalization techniques, and their significance in digital strategies. Understand behavioral analytics, customer lifecycle, buying stages, and the marketing funnel. - Develop Digital Marketing Strategies: Build comprehensive strategies for growth, including creating buyer personas, setting goals, and evaluating digital channels and assets. - Apply the RACE Framework: Use this framework to enhance customer engagement, drive conversions, and boost ROI. - Master Customer Lifecycle Management (CLM): Improve customer retention and maximize lifetime value through effective lifecycle management. - Adapt Post-Pandemic Strategies: Understand and implement marketing strategies that address the unique challenges and opportunities of the post-pandemic era. - Integrate Digital Marketing Elements: Combine various marketing components into a cohesive and effective digital marketing strategy. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

What's included

58 videos6 readings6 assignments

58 videosTotal 99 minutes

Behavioral Marketing Introduction3 minutesPreview module
What Will You Learn?1 minute
Introduction to Behavioral Marketing1 minute
Behavioural Marketing1 minute
Behavioral Marketing in Marketing Campaigns1 minute
How Does Behavioral Marketing Work?0 minutes
Data Collection and Analysis1 minute
Audience Segmentation1 minute
Strategizing Marketing Effort2 minutes
Behavioral Data in Marketing1 minute
Usage Of Behavioral Data: Customer Acquisition1 minute
Usage Of Behavioral Data: Customer Retention1 minute
Usage Of Behavioural Data Customer Growth0 minutes
Quick Recap3 minutes
Behavioral Marketing Types And Needs Introduction0 minutes
Personalization of Behavioral Marketing0 minutes
Behavioral Marketing Types: Email Marketing1 minute
Behavioral Marketing Types: Social Media Ads0 minutes
Behavioral Marketing Types: Google Ads1 minute
Why Is Behavioral Marketing Important?2 minutes
Behavioral Marketing in Digital Marketing Strategy3 minutes
Pros of Behavioural Marketing Increased User Engagement1 minute
Pros of Behavioural Marketing - Increased Conversion Rates0 minutes
Pros of Behavioural Marketing - Improved Customer Experience and Faster Decision Making1 minute
Cons of Behavioural Marketing1 minute
Quick Recap3 minutes
Spotlight3 minutes
Introduction to Digital Marketing Strategy for Business Growth1 minute
Digital Marketing Strategy for Business Growth1 minute
Developing a Digital Marketing Strategy0 minutes
Building Buyer Personas0 minutes
Identifying the Goals0 minutes
Evaluating the Existing Digital Channels and Assets2 minutes
Evaluating Existing Digital Channels and Assets - Example1 minute
Auditing and Planning Owned Media Campaigns1 minute
Steps for Auditing and Planning Owned Media Campaigns2 minutes
Auditing and Planning Earned Media Campaigns1 minute
Auditing and Planning Paid Media Campaigns0 minutes
Bringing Digital Marketing Campaign Together1 minute
Quick Recap3 minutes
Introduction to RACE Framework0 minutes
RACE Framework1 minute
Phases of RACE Framework2 minutes
Why RACE Framework Is Recommended?2 minutes
Quick Recap3 minutes
Spotlight3 minutes
Introduction to Customer Lifecycle Management (CLM)0 minutes
Customer Lifecycle Management1 minute
Stages of Customer Lifecycle Management2 minutes
Building Successful Customer Lifetime Management2 minutes
Quick Recap2 minutes
Introduction to Marketing in Post-pandemic Era0 minutes
Marketing in Post-Pandemic Era0 minutes
Post Pandemic Marketing Parameters1 minute
More Post Pandemic Marketing Parameters1 minute
Quick Recap2 minutes
Spotlight1 minute
Case Study Intels Marketing Strategy3 minutes

6 readingsTotal 60 minutes

Introduction to Behavioral Marketing 10 minutes
Behavioral Marketing Types and Needs10 minutes
Digital Marketing Strategy for Business Growth10 minutes
Introduction to RACE Framework10 minutes
Introduction to Customer Lifecycle Management (CLM)10 minutes
Marketing in Post-Pandemic Era10 minutes

6 assignmentsTotal 65 minutes

Quiz on Introduction to Behavioral Marketing 10 minutes
Quiz on Behavioral Marketing Types And Needs10 minutes
Quiz on Digital Marketing Strategy for Business Growth15 minutes
Quiz on Introduction to RACE Framework10 minutes
Quiz on Introduction to Customer Lifecycle Management (CLM)10 minutes
Quiz on Marketing in Post-Pandemic Era10 minutes

What's included

1 reading2 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Simplilearn Instructor

Simplilearn

29 Courses22,590 learners

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Simplilearn

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Frequently asked questions

Customer-centric marketing involves understanding your customers' needs and preferences, segmenting your audience, personalizing your marketing efforts, and continually gathering feedback to improve. Key steps include conducting customer research, creating detailed buyer personas, implementing personalized marketing strategies, and using analytics to refine your approach for better customer satisfaction.

To grow brand advocacy on social media, engage your audience with high-quality, relevant content, encourage user-generated content, and interact with your followers regularly. Building strong relationships through personalized responses, running social media contests, and offering incentives for sharing your brand can also enhance advocacy. Leveraging influencers and brand ambassadors can further amplify your reach and credibility.

An example of a customer-centric marketing strategy is personalized email campaigns. By analyzing customer behavior and preferences, businesses can send tailored content, product recommendations, and special offers that resonate with individual customers. This approach not only enhances customer experience but also drives engagement and loyalty, ultimately leading to higher conversion rates.

Social media offers numerous benefits for brand advocacy, including increased visibility and reach, direct communication with customers, and the ability to build a community around your brand. It facilitates the sharing of user-generated content and positive reviews, which can enhance credibility and trust. Additionally, social media platforms provide valuable insights into customer sentiment and behavior, allowing for more targeted and effective advocacy efforts.

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Behavioral Marketing

What you'll learn

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

There are 2 modules in this course