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Behavioral Marketing
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Simplilearn

Behavioral Marketing

This course is part of multiple programs.

This course is part of multiple programs

Social Media Marketing and Brand Advocacy Specialization
Strategic Digital Marketing Channels - SEO & SEM Specialization
Multichannel Marketing - Email, Content and Mobile Marketing Specialization
Simplilearn Instructor

Instructor: Simplilearn Instructor

1,521 already enrolled

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2 modules
Gain insight into a topic and learn the fundamentals.
4.8

(13 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

Beginner

7 hours to complete
Flexible schedule
Learn at your own pace

2 modules
Gain insight into a topic and learn the fundamentals.
4.8

(13 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

Beginner

7 hours to complete
Flexible schedule
Learn at your own pace
  • About
  • Outcomes
  • Modules
  • Recommendations
  • Testimonials

What you'll learn

  • Understand types, personalization, and analytics in behavioral marketing.

  • Create buyer personas and set strategic goals.

  • Enhance engagement, conversions, and ROI using the RACE Framework.

  • Improve retention and lifetime value through CLM techniques.

Skills you'll gain

  • Marketing Strategies
  • Customer Retention
  • Social Media Marketing
  • Customer Acquisition Management
  • Digital Marketing
  • Marketing
  • Customer Engagement
  • Marketing Psychology
  • Customer Analysis
  • Cross-Channel Marketing
  • E-Commerce
  • Consumer Behaviour
  • Personalized Service
  • Product Lifecycle Management
  • Data-Driven Decision-Making
  • Persona Development

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

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Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions.

By the end of this course, you will be able to: - Understand Behavioral Marketing: Learn about different types, personalization techniques, and their significance in digital strategies. Understand behavioral analytics, customer lifecycle, buying stages, and the marketing funnel. - Develop Digital Marketing Strategies: Build comprehensive strategies for growth, including creating buyer personas, setting goals, and evaluating digital channels and assets. - Apply the RACE Framework: Use this framework to enhance customer engagement, drive conversions, and boost ROI. - Master Customer Lifecycle Management (CLM): Improve customer retention and maximize lifetime value through effective lifecycle management. - Adapt Post-Pandemic Strategies: Understand and implement marketing strategies that address the unique challenges and opportunities of the post-pandemic era. - Integrate Digital Marketing Elements: Combine various marketing components into a cohesive and effective digital marketing strategy. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

What's included

58 videos6 readings6 assignments

58 videos•Total 99 minutes
  • Behavioral Marketing Introduction•3 minutes
  • What Will You Learn?•1 minute
  • Introduction to Behavioral Marketing•1 minute
  • Behavioural Marketing•1 minute
  • Behavioral Marketing in Marketing Campaigns•1 minute
  • How Does Behavioral Marketing Work?•0 minutes
  • Data Collection and Analysis•1 minute
  • Audience Segmentation•1 minute
  • Strategizing Marketing Effort•2 minutes
  • Behavioral Data in Marketing•1 minute
  • Usage Of Behavioral Data: Customer Acquisition•1 minute
  • Usage Of Behavioral Data: Customer Retention•1 minute
  • Usage Of Behavioural Data Customer Growth•0 minutes
  • Quick Recap•3 minutes
  • Behavioral Marketing Types And Needs Introduction•0 minutes
  • Personalization of Behavioral Marketing•0 minutes
  • Behavioral Marketing Types: Email Marketing•1 minute
  • Behavioral Marketing Types: Social Media Ads•0 minutes
  • Behavioral Marketing Types: Google Ads•1 minute
  • Why Is Behavioral Marketing Important?•2 minutes
  • Behavioral Marketing in Digital Marketing Strategy•3 minutes
  • Pros of Behavioural Marketing Increased User Engagement•1 minute
  • Pros of Behavioural Marketing - Increased Conversion Rates•0 minutes
  • Pros of Behavioural Marketing - Improved Customer Experience and Faster Decision Making•1 minute
  • Cons of Behavioural Marketing•1 minute
  • Quick Recap•3 minutes
  • Spotlight•3 minutes
  • Introduction to Digital Marketing Strategy for Business Growth•1 minute
  • Digital Marketing Strategy for Business Growth•1 minute
  • Developing a Digital Marketing Strategy•0 minutes
  • Building Buyer Personas•0 minutes
  • Identifying the Goals•0 minutes
  • Evaluating the Existing Digital Channels and Assets•2 minutes
  • Evaluating Existing Digital Channels and Assets - Example•1 minute
  • Auditing and Planning Owned Media Campaigns•1 minute
  • Steps for Auditing and Planning Owned Media Campaigns•2 minutes
  • Auditing and Planning Earned Media Campaigns•1 minute
  • Auditing and Planning Paid Media Campaigns•0 minutes
  • Bringing Digital Marketing Campaign Together•1 minute
  • Quick Recap•3 minutes
  • Introduction to RACE Framework•0 minutes
  • RACE Framework•1 minute
  • Phases of RACE Framework•2 minutes
  • Why RACE Framework Is Recommended?•2 minutes
  • Quick Recap•3 minutes
  • Spotlight•3 minutes
  • Introduction to Customer Lifecycle Management (CLM)•0 minutes
  • Customer Lifecycle Management•1 minute
  • Stages of Customer Lifecycle Management•2 minutes
  • Building Successful Customer Lifetime Management•2 minutes
  • Quick Recap•2 minutes
  • Introduction to Marketing in Post-pandemic Era•0 minutes
  • Marketing in Post-Pandemic Era•0 minutes
  • Post Pandemic Marketing Parameters•1 minute
  • More Post Pandemic Marketing Parameters•1 minute
  • Quick Recap•2 minutes
  • Spotlight•1 minute
  • Case Study Intels Marketing Strategy•3 minutes
6 readings•Total 60 minutes
  • Introduction to Behavioral Marketing •10 minutes
  • Behavioral Marketing Types and Needs•10 minutes
  • Digital Marketing Strategy for Business Growth•10 minutes
  • Introduction to RACE Framework•10 minutes
  • Introduction to Customer Lifecycle Management (CLM)•10 minutes
  • Marketing in Post-Pandemic Era•10 minutes
6 assignments•Total 65 minutes
  • Quiz on Introduction to Behavioral Marketing •10 minutes
  • Quiz on Behavioral Marketing Types And Needs•10 minutes
  • Quiz on Digital Marketing Strategy for Business Growth•15 minutes
  • Quiz on Introduction to RACE Framework•10 minutes
  • Quiz on Introduction to Customer Lifecycle Management (CLM)•10 minutes
  • Quiz on Marketing in Post-Pandemic Era•10 minutes

This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

What's included

1 reading2 assignments

1 reading•Total 10 minutes
  • Behavioral Marketing Practice Project•10 minutes
2 assignments•Total 240 minutes
  • Assessment for Behavioral Marketing 1•120 minutes
  • Assessment for Behavioral Marketing 2•120 minutes

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Simplilearn Instructor
Simplilearn Instructor
Simplilearn
29 Courses•23,893 learners

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Simplilearn

Offered by

Simplilearn

Simplilearn is a global leader in digital upskilling, offering highly specialized training in emerging technologies and processes shaping the digital economy's future. We focus on innovations transforming the digital landscape while significantly reducing costs and time compared to traditional methods. More than one million professionals and 2,000 corporate training organizations have benefited from our award-winning programs to achieve their career and business goals.

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Frequently asked questions

Customer-centric marketing involves understanding your customers' needs and preferences, segmenting your audience, personalizing your marketing efforts, and continually gathering feedback to improve. Key steps include conducting customer research, creating detailed buyer personas, implementing personalized marketing strategies, and using analytics to refine your approach for better customer satisfaction.

To grow brand advocacy on social media, engage your audience with high-quality, relevant content, encourage user-generated content, and interact with your followers regularly. Building strong relationships through personalized responses, running social media contests, and offering incentives for sharing your brand can also enhance advocacy. Leveraging influencers and brand ambassadors can further amplify your reach and credibility.

An example of a customer-centric marketing strategy is personalized email campaigns. By analyzing customer behavior and preferences, businesses can send tailored content, product recommendations, and special offers that resonate with individual customers. This approach not only enhances customer experience but also drives engagement and loyalty, ultimately leading to higher conversion rates.

Social media offers numerous benefits for brand advocacy, including increased visibility and reach, direct communication with customers, and the ability to build a community around your brand. It facilitates the sharing of user-generated content and positive reviews, which can enhance credibility and trust. Additionally, social media platforms provide valuable insights into customer sentiment and behavior, allowing for more targeted and effective advocacy efforts.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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