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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,518 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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1501 - 1525 of 1,579 Reviews for Attract and Engage Customers with Digital Marketing

By Niva S

•

Oct 16, 2022

IT WAS AMAZING

By miu m

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Oct 4, 2022

Really helpful

By Sharan K S

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Jul 5, 2022

Very beneficial

By Belayineh T

•

Dec 22, 2022

it is so great

By AM t

•

Dec 26, 2022

Very good...

By Rodrigo G

•

Jun 25, 2025

hermoso todo

By AMMAR A A

•

Jul 27, 2025

Informative

By Nag R D

•

Oct 7, 2023

it was good

By Rolando M O

•

Sep 20, 2022

Excellent

By Steven F S G

•

Sep 4, 2024

excelente

By Ayushi

•

Jun 17, 2024

excellent

By Adam H M

•

Jun 11, 2024

very good

By Waheed u R

•

Dec 16, 2023

I love it

By T Q T

•

Jun 16, 2023

very good

By Vishva A R

•

Apr 22, 2024

good one

By Jassem A

•

Mar 10, 2025

Amazing

By Mamadou d D

•

Jul 19, 2022

Great!!

By Madan T

•

Jul 11, 2023

Thanks

By Yagavinti V K

•

Oct 9, 2022

super

By Chittipa N

•

Mar 10, 2025

Great

By Williano L d S

•

May 3, 2024

shows

By ZAINALLAH Y H A

•

Oct 5, 2022

good

By Shaban a

•

Aug 5, 2025

Good

By Avinash K

•

Nov 18, 2024

Good

By Vaibhav D

•

Oct 8, 2024

Good