Unlock a world where your marketing strategy thrives with minimal effort and maximum results. With the AI Marketing Automation course, you will learn to leverage artificial intelligence to optimize your marketing efforts, enhance client engagement, and foster business growth.
AI Marketing Automation
AI Marketing Automation
This course is part of AI Marketing Mastery Specialization
Instructors: Tanmoy Kumar Das
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Master automation with top AI tools to streamline emails, analytics, and social media with ease.
Optimize social media strategy with automation tools like SocialBee for efficiency.
Leverage AI for content creation, customer service chatbots, and sales automation.
Master email automation with MailerLite for personalized customer engagement.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2025
Assessments
36 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the AI Marketing Mastery Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Learn the fundamentals of AI marketing automation, including key tools like Whatagraph and MailerLite. Explore how automation can save time, improve efficiency, and overcome common challenges in AI marketing.
What's included
18 videos6 assignments
Explore advanced uses of ChatGPT and AI tools for business growth, research, and problem-solving. Learn how to synthesize large data, solve complex problems, and apply AI for content creation and strategic business decisions.
What's included
20 videos8 assignments
Master CustomGPTs and advanced AI tools to create intelligent systems and custom chatbots. Learn to apply Retrieval Augmented Generation (RAG) and Large Language Models (LLMs) to automate and streamline business workflows.
What's included
63 videos22 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Offered by
Explore more from Marketing
Status: Free TrialSimplilearn
Status: PreviewUniversity of Virginia
Status: Free
Status: Free TrialEmory University
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
This course is ideal for business owners, marketers, freelancers, content creators, and aspiring AI professionals who want to automate marketing tasks, improve workflow efficiency, and scale their business with AI tools.
Not at all. The course is beginner-friendly and teaches everything step by step—from automation fundamentals to using advanced AI tools—without requiring any technical background.
Absolutely. You’ll master setting up MailerLite, designing workflows, creating customer onboarding sequences, testing automation, and tracking performance metrics to improve conversions.
More questions
Financial aid available,