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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • S

      SAS

      The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats

      Skills you'll gain: Predictive Modeling, Predictive Analytics, Data Ethics, Data-Driven Decision-Making, Machine Learning, Applied Machine Learning, Business Ethics, Decision Tree Learning, Business Analytics, Artificial Intelligence, Performance Analysis, Social Justice

      4.8
      Rating, 4.8 out of 5 stars
      ·
      148 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      É

      École Polytechnique Fédérale de Lausanne

      Economie du sol et de l'immobilier II

      Skills you'll gain: Property and Real Estate, Real Estate, Land Management, Economic Development, Market Dynamics, Supply And Demand, Commercial Real Estate, Financial Market, Market Data, Economics, Price Negotiation, Market Analysis, Construction Estimating

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Introduction to Corporate Communications

      Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Business Communication, Communication Strategies, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Learning Experience Design: Orientation to the Profession

      Skills you'll gain: Learning Theory, Instructional Design, Design Thinking, Professional Development, Education Software and Technology, Web Content Accessibility Guidelines, Diversity Equity and Inclusion Initiatives, User Centered Design, Technology Strategies, Collaboration, Emerging Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Assessment for Learning

      Skills you'll gain: Data Mining, Education Software and Technology, Program Evaluation, Analytics, Intelligence Collection and Analysis, Data Ethics, Predictive Modeling, Data Access, Natural Language Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      293 reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Business Process Management in Healthcare Organizations

      Skills you'll gain: Business Process, Business Process Management, Process Improvement, Process Design, Business Process Improvement, Health Information Management and Medical Records, Electronic Medical Record, Business Writing, Healthcare Industry Knowledge, Innovation, Patient Coordination, Entrepreneurship, Customer experience improvement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      166 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Macquarie University

      Cultural intelligence: Become a global citizen

      Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Business Ethics, Cognitive flexibility, Diversity Awareness, Diversity and Inclusion, Cross-Functional Team Leadership, Organizational Leadership, Global Marketing, Business Leadership, Collaboration, Culture, International Relations, Systems Thinking, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      211 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Industrial IoT Markets and Security

      Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Wireless Networks, Infrastructure Security, General Networking, Cybersecurity, Cloud Platforms, Cryptography, Network Protocols, Emerging Technologies, Embedded Systems, Software-Defined Networking, Market Intelligence, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      584 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Intermediate Grammar Project

      Skills you'll gain: Grammar, Multimedia, English Language, Content Creation, Writing, Photo/Video Production and Technology, Electronic Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      168 reviews

      Intermediate · Course · 1 - 3 Months

    • E

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Customer Insights, Market Opportunities, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, New Business Development, Supply Chain, Strategic Thinking, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universidade Estadual de Campinas

      Alfabetização Midiática, Informacional e Diálogo Intercultural - UNESCO e UNICAMP

      Skills you'll gain: Media and Communications, Cultural Diversity, Content Creation, Web Content, Electronic Media, Journalism, Ethical Standards And Conduct, Multimedia, Research, Information Management, Working With Children, Law, Regulation, and Compliance

      4.9
      Rating, 4.9 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 3 Months

    • S

      SkillUp EdTech

      Working as a Scrum Master

      Skills you'll gain: Sprint Retrospectives, Sprint Planning, Agile Project Management, Team Building, Agile Methodology, Team Management, Meeting Facilitation, Organizational Change, Team Leadership, User Story, Employee Coaching, Stakeholder Management, Change Management, Conflict Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      70 reviews

      Intermediate · Course · 1 - 3 Months

    Content Marketing learners also search

    Marketing
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    1…838485…247

    In summary, here are 10 of our most popular content marketing courses

    • The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats: SAS
    • Economie du sol et de l'immobilier II: École Polytechnique Fédérale de Lausanne
    • Introduction to Corporate Communications: University of California, Irvine
    • Learning Experience Design: Orientation to the Profession: University of Michigan
    • Assessment for Learning: University of Illinois Urbana-Champaign
    • Business Process Management in Healthcare Organizations: Rutgers the State University of New Jersey
    • Cultural intelligence: Become a global citizen: Macquarie University
    • Industrial IoT Markets and Security: University of Colorado Boulder
    • Intermediate Grammar Project: University of California, Irvine
    • Marketing Channel Strategy & B2B2C Routes to Market: Emory University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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