Successful digital ad campaigns generate $4.33 for every $1 spent (Statista). Marketers with strong digital advertising skills are in high demand! This course gives marketers, small business owners, D2C founders, and freelancers the foundation to run successful digital advertising campaigns.
Digital Advertising
Digital Advertising
This course is part of IBM Digital Marketing and Growth Hacking Professional Certificate
Instructors: Rajesh Menon
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required
Conduct keyword research and set up Google Search campaigns that are optimized for better ROI
Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices
Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
May 2025
Assessments
13 assignments
Taught in English
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This course is part of the IBM Digital Marketing and Growth Hacking Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from SkillUp EdTech
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There are 4 modules in this course
This module provides a foundational understanding of digital advertising, covering core concepts, key terms, and buying models. You will explore campaign optimization techniques, search engine marketing (SEM), keyword research, bidding strategies, and ad grouping. The module also covers planning and setting up search campaigns on Google, including creating search ads and selecting the right marketing channels, buying models, and ad formats. Additionally, you will gain insights into search optimization techniques and data analysis methods to enhance campaign performance and maximize ROI.
What's included
7 videos2 readings4 assignments11 plugins
This module provides an understanding of B2B marketing and its significance in lead generation campaigns. You will explore how LinkedIn advertising works, including audience identification techniques, different ad formats, targeting options, and campaign types to develop effective B2B lead-generation strategies. Further, you will gain insights into running advertising campaigns on Meta platforms, including Facebook and Instagram. You will learn how to select audiences using demographic, behavioral, and interest-based targeting and understand the different ad formats. Finally, the module covers optimization techniques for LinkedIn and Meta, focusing on strategies to improve campaign performance and maximize return on investment (ROI). Through practical exercises and real-world applications, you will develop the skills needed to create, manage, and optimize successful B2B marketing campaigns on social media.
What's included
6 videos1 reading4 assignments11 plugins
This module will introduce you to the essential concepts of how shopping campaigns work on Google and the fundamentals of Influencer marketing. It covers key topics like Google Merchant Centre, running shopping campaigns on Google, and finding and evaluating influencers for influencer marketing. The module will also help you understand the various metrics that you should use to determine the effectiveness of shopping and influencer marketing campaigns. Through hands-on exercises and practical examples, this module will equip you with the knowledge and skills to optimize campaigns using precise strategies.
What's included
6 videos1 reading4 assignments6 plugins
The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.
What's included
1 video2 readings1 assignment1 app item4 plugins
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Frequently asked questions
This course is designed for aspiring digital advertisers and traditional marketers looking to add digital advertising skills to their resume.
It will also benefit entrepreneurs, startup founders, D2C founders, small business owners, freelancers, growth hackers, and recent graduates keen to understand the world of digital advertising.
Digital advertising uses online platforms—like search engines, social media, and websites—to promote products or services to targeted audiences.
It allows businesses to reach the right people at the right time with measurable results and flexible budget options.
More questions
Financial aid available,