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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      I

      IE Business School

      Foundations of Strategy

      Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Marketing, Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      183 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Advanced MySQL Topics

      Skills you'll gain: MySQL, Database Management, Stored Procedure, Database Development, SQL, Performance Tuning, Relational Databases, Query Languages, JSON, Analytics, Data Analysis, Transaction Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      234 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      Interactive Brokers

      Derivatives - Options & Futures

      Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Securities Trading, Risk Management, Market Analysis, Capital Markets, Investments, Technical Analysis, Equities, Market Dynamics, Profit and Loss (P&L) Management, Decision Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      237 reviews

      Intermediate · Course · 1 - 3 Months

    • L

      LearnQuest

      Key Technologies in Data Analytics

      Skills you'll gain: Data Warehousing, Data Visualization, Data Analysis, Cloud Computing, Data Architecture, Big Data, Cloud Services, Analytics, Data Storage, Cloud Computing Architecture, Cloud Infrastructure, Cloud Solutions, Scalability, Data Processing, Extract, Transform, Load, Cloud Platforms, Statistical Analysis, Data Integration, Data Mining, Spreadsheet Software

      3.7
      Rating, 3.7 out of 5 stars
      ·
      143 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Digital Content Planning and Management

      Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Marketing Planning, Content Performance Analysis, Digital Assets, Content Creation, Governance, Auditing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      The AI Ladder: A Framework for Deploying AI in your Enterprise

      Skills you'll gain: Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Strategy, Business Strategy, Business Process Automation, Digital Transformation, Analysis, Data Architecture, Artificial Intelligence, Business Technologies, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      385 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Simplilearn

      Behavioral Marketing

      Skills you'll gain: Customer Retention, Marketing Strategies, Digital Marketing, Growth Strategies, Customer Acquisition Management, Customer Relationship Management, E-Commerce, Marketing Effectiveness, Customer Engagement, Email Marketing, Social Media Marketing, Marketing Automation, Persona Development, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Washington

      Practical Predictive Analytics: Models and Methods

      Skills you'll gain: Unsupervised Learning, Supervised Learning, Statistical Machine Learning, Predictive Analytics, Advanced Analytics, Statistical Methods, Decision Tree Learning, Statistical Inference, Statistical Analysis, Machine Learning Algorithms, Machine Learning, Graph Theory, Probability & Statistics, Big Data

      4.1
      Rating, 4.1 out of 5 stars
      ·
      320 reviews

      Mixed · Course · 1 - 4 Weeks

    • M

      Microsoft

      Upgrade Your Marketing Strategy with Microsoft Copilot

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Strategic Marketing, Marketing Analytics, Performance Reporting, Marketing Channel, Generative AI, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      E-commerce Academy

      Skills you'll gain: E-Commerce, Branding, Online Advertising, Entrepreneurship, Sales, Social Media, Business Development, Selling Techniques, Retail Management, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend

      4.7
      Rating, 4.7 out of 5 stars
      ·
      148 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Machine Learning Aplicado ao Marketing

      Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Data Visualization, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Data Visualization Software, MarTech, Data Modeling, R Programming, Data Science, Data Analysis, Marketing, Innovation, Business Analytics, Data Manipulation, Data Structures

      4.2
      Rating, 4.2 out of 5 stars
      ·
      53 reviews

      Beginner · Specialization · 1 - 3 Months

    • V

      Vanderbilt University

      Understanding the Music Business: What is Music Worth?

      Skills you'll gain: Music, Music Performance, Entrepreneurship, Intellectual Property, Digital Transformation, Marketing, Digital Assets, Innovation, Business Modeling, Revenue Management, Media and Communications, Business Ethics, Event Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      147 reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Foundations of Strategy: IE Business School
    • Advanced MySQL Topics: Meta
    • Derivatives - Options & Futures: Interactive Brokers
    • Key Technologies in Data Analytics: LearnQuest
    • Digital Content Planning and Management: University of Illinois Urbana-Champaign
    • The AI Ladder: A Framework for Deploying AI in your Enterprise: IBM
    • Behavioral Marketing: Simplilearn
    • Practical Predictive Analytics: Models and Methods: University of Washington
    • Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
    • E-commerce Academy: Universidad de Palermo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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