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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • D

      DeepLearning.AI

      AI and Public Health

      Skills you'll gain: Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Artificial Intelligence, Machine Learning, Predictive Modeling, Applied Machine Learning, Information Privacy, Deep Learning, Environmental Monitoring, Public Health

      4.8
      Rating, 4.8 out of 5 stars
      ·
      219 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fractal Analytics

      Data Storytelling

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Storyboarding, Storytelling, Data Visualization Software, Infographics, Data Ethics, Data Literacy, Data-Driven Decision-Making, Data Analysis, Drive Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      109 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Keller Williams

      The Principles of Real Estate

      Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Sales Prospecting, Prioritization, Goal Setting, Market Data, Market Analysis, Customer Relationship Management, Market Trend, Compensation Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      S

      Simplilearn

      Analytics, ROI, and Evaluation

      Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

    • U

      University at Buffalo

      Applied Analytics and Data for Decision Making

      Skills you'll gain: Data Literacy, Data Ethics, Data-Driven Decision-Making, Analytics, Root Cause Analysis, Lean Methodologies, Six Sigma Methodology, Operational Efficiency, Operational Excellence, ISO 9000 Series, Process Improvement, Decision Making, Quality Management Systems, Data Security, Internet Of Things

      4.6
      Rating, 4.6 out of 5 stars
      ·
      118 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Channel Management and Retailing

      Skills you'll gain: Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, E-Commerce, Market Dynamics, Vendor Relationship Management, Growth Strategies, Cross-Channel Marketing, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Marketing Strategy Capstone Project

      Skills you'll gain: Market Research, Market Analysis, Peer Review, Marketing Planning, Marketing Management, Strategic Marketing, Customer Analysis, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Plan Execution, Target Market, Competitive Analysis, Product Marketing, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Washington

      Data Manipulation at Scale: Systems and Algorithms

      Skills you'll gain: Big Data, Relational Databases, Database Systems, Dataflow, Data Science, Data Manipulation, Data Processing, NoSQL, Apache Spark, Analytics, Distributed Computing, Apache Hadoop, SQL, Data Analysis, Query Languages, Cloud Computing, Scalability, Graph Theory, Algorithms

      4.3
      Rating, 4.3 out of 5 stars
      ·
      767 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University at Buffalo

      Data-Driven Decision Making (DDDM)

      Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data-Driven Decision-Making, Data Collection, Data Visualization Software, Business Process Improvement, Business Analytics, Analytics, Data Analysis, Root Cause Analysis, Data Strategy, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis, Data Cleansing, Statistical Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      441 reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      Imperial College London

      Global Disease Masterclass

      Skills you'll gain: Infectious Diseases, Epidemiology, Public Health and Disease Prevention, Public Health, Health Disparities, Cardiology, Chronic Diseases, Microbiology, Community Health, Health Systems, Health Policy, Socioeconomics, Preventative Care, Health Care, Health Assessment, Biostatistics, Data Analysis, Policy Analysis, Trend Analysis, Medical Science and Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      315 reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IE Business School

      Globalización, Crecimiento Económico y Estabilidad

      Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, Public Policies, International Finance, Policy Analysis, International Relations, Economic Development, Tax, Socioeconomics, Trend Analysis, Global Marketing, Business Economics, Political Sciences, Analysis, Fiscal Management, Supply And Demand, Business Risk Management, World History, Policty Analysis, Research, and Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      695 reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Duke University

      Java Programming: Build a Recommendation System

      Skills you'll gain: Software Design, Software Design Patterns, Java, AI Personalization, Object Oriented Programming (OOP), Data Processing, Data Wrangling, Data Analysis, Data Structures, Algorithms, Hypertext Markup Language (HTML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      643 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • AI and Public Health: DeepLearning.AI
    • Data Storytelling: Fractal Analytics
    • The Principles of Real Estate: Keller Williams
    • Analytics, ROI, and Evaluation: Simplilearn
    • Applied Analytics and Data for Decision Making: University at Buffalo
    • Channel Management and Retailing : IE Business School
    • Marketing Strategy Capstone Project: IE Business School
    • Data Manipulation at Scale: Systems and Algorithms: University of Washington
    • Data-Driven Decision Making (DDDM): University at Buffalo
    • Global Disease Masterclass: Imperial College London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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