Microsoft
Generative AI for Marketers Specialization
Microsoft

Generative AI for Marketers Specialization

Unlock your AI-powered efficiency and innovation. Elevate your marketing game! Copilot supercharges creativity, automates tasks, and delivers data-driven insights. Learn to dominate the digital landscape.

 Microsoft

Instructor: Microsoft

1,764 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.7

(22 reviews)

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(22 reviews)

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey.

  • Unleash the power of data: Deepen customer understanding and precision targeting with AI.

  • Refine your knowledge of GenAI in competitive marketing  environments.

  • Craft captivating content: Design marketing materials that resonate with your audience using Copilot.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Microsoft

Specialization - 3 course series

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Prompt Engineering
Category: Marketing Strategies
Category: Generative AI
Category: Customer experience improvement
Category: Market Research
Category: Customer Retention
Category: Marketing Channel
Category: Artificial Intelligence
Category: Marketing
Category: Performance Reporting
Category: customer analysis
Category: Marketing Design
Category: Marketing Analytics
Category: Marketing Planning
Category: Microsoft Copilot
Category: Competitive Analysis

What you'll learn

Skills you'll gain

Category: Persona Development
Category: Prompt engineering
Category: Marketing
Category: Customer Insights
Category: Search Engine Optimization
Category: Generative AI Agents
Category: Customer Analysis
Category: Marketing Analytics
Category: Search Engine Marketing
Category: Social Media Marketing
Category: Data Import/Export
Category: Report Writing
Category: Microsoft Copilot

What you'll learn

Skills you'll gain

Category: Marketing
Category: Social Media Content
Category: Content Performance Analysis
Category: Search Engine Optimization
Category: Paid media
Category: Generative AI Agents
Category: Ideation
Category: Content Marketing
Category: Content Strategy
Category: Personalized Service
Category: Brainstorming
Category: Microsoft Copilot
Category: Content Creation

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

 Microsoft
217 Courses1,503,511 learners

Offered by

Microsoft

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions