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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      IE Business School

      From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

      Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Creativity, Persona Development, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      267 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IESE Business School

      Marketing: Customer Needs and Wants

      Skills you'll gain: Product Management, Marketing, Brand Management, Brand Strategy, Product Lifecycle Management, Marketing Strategies, Marketing Communications, Marketing Channel, Communication Strategies, Target Market, Consumer Behaviour, Market Research, Customer Analysis, Value Propositions

      4.5
      Rating, 4.5 out of 5 stars
      ·
      473 reviews

      Mixed · Course · 1 - 4 Weeks

    • M

      Microsoft

      Building AI Cloud Apps with Microsoft Azure

      Skills you'll gain: Cloud Development, Image Analysis, Anomaly Detection, Prompt Engineering, Microsoft Copilot, Microsoft Azure, Cloud Storage, Data Storage, Cloud Applications, Computer Vision, Text Mining, Microsoft Development Tools, Unsupervised Learning, Data Storage Technologies, Natural Language Processing, Cloud Hosting, Data Ethics, Continuous Deployment, Application Deployment, Virtual Machines

      4.4
      Rating, 4.4 out of 5 stars
      ·
      463 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Healthcare Management and Finance

      Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Financial Statements, Mergers & Acquisitions, Capital Budgeting, Price Negotiation, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Resource Utilization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      74 reviews

      Beginner · Specialization · 1 - 3 Months

    • J

      Johns Hopkins University

      Principles of fMRI 1

      Skills you'll gain: Magnetic Resonance Imaging, Medical Imaging, Data Analysis, Research Design, Image Analysis, Neurology, Science and Research, Statistical Analysis, Statistical Modeling, Data Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      837 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Storyboard using Canva

      Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Graphical Tools, Animations, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      199 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      S

      Starweaver

      Hospitality Luxury Brand Management

      Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Hotel And Restaurant Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Revenue Management, Brand Loyalty, Business Ethics, Digital Transformation, Personalized Service, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Crisis Management, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      131 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Copenhagen Business School

      Strategy Formulation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Market Analysis, Global Marketing, Value Propositions, Market Dynamics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • C

      California Institute of the Arts

      Web Design: Wireframes to Prototypes

      Skills you'll gain: Wireframing, Mockups, Responsive Web Design, Web Design, User Interface (UI) Design, User Experience Design, Prototyping, Web Language, Graphic and Visual Design, HTML and CSS, Typography, Peer Review

      4.8
      Rating, 4.8 out of 5 stars
      ·
      860 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Building Resilient Streaming Analytics Systems on Google Cloud

      Skills you'll gain: Real Time Data, Data Pipelines, Google Cloud Platform, Data Processing, Big Data, Analytics, SQL, Data Transformation, Performance Tuning, Scalability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California San Diego

      Big Data Modeling and Management Systems

      Skills you'll gain: Data Modeling, Big Data, Data Management, Database Management Systems, Real Time Data, NoSQL, Database Design, Apache Hadoop, Data Structures, Scalability, Virtual Environment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 3 Months

    • A

      Arizona State University

      Design of Experiments

      Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Regression Analysis, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Design Strategies, Probability & Statistics, Data Analysis, Mathematical Modeling, Data Transformation, Descriptive Statistics, Probability Distribution, Statistical Hypothesis Testing, Variance Analysis, Quality Control

      4.7
      Rating, 4.7 out of 5 stars
      ·
      360 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
    • Marketing: Customer Needs and Wants: IESE Business School
    • Building AI Cloud Apps with Microsoft Azure: Microsoft
    • Healthcare Management and Finance: University of Michigan
    • Principles of fMRI 1: Johns Hopkins University
    • Create a Storyboard using Canva: Coursera Project Network
    • Hospitality Luxury Brand Management: Starweaver
    • Strategy Formulation: Copenhagen Business School
    • Web Design: Wireframes to Prototypes: California Institute of the Arts
    • Building Resilient Streaming Analytics Systems on Google Cloud: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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