Paid media

Paid Media involves distributing promotional content through paid channels such as advertisements, sponsored posts, and influencer partnerships. This skill requires knowledge of digital marketing strategies, audience targeting, and ad performance metrics. Professionals in paid media create and manage ad campaigns on platforms like Google Ads, social media, and traditional media outlets. Effective paid media strategies enhance brand visibility, drive customer engagement, and optimize return on investment.
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Results for "paid media"

  • Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Campaign Management, Budget Management, Advertising, Online Advertising, Digital Advertising, Paid media, Content Creation, Marketing, Social Media

  • Coursera Project Network

    Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Paid media, Digital Advertising, Marketing, Social Media, Target Audience

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales

  • Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Paid media, Digital Advertising, Advertising, Social Media Marketing, Social Media, Payment Processing

  • Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

  • Status: New
    Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

  • Skills you'll gain: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills

  • Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Online Advertising, Customer Insights, Paid media, Advertising

  • Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis

  • Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Advertising, Scheduling, Online Advertising, Budgeting, Paid media, Campaign Management, Marketing, Social Media, Goal Setting

  • Status: New
    Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

  • Coursera Project Network

    Skills you'll gain: Instagram, Advertising, Marketing Budgets, Target Audience, Social Media Management, Social Media Campaigns, Digital Advertising, Paid media, Social Media, Marketing

What brings you to Coursera today?

Leading partners

  • University of Colorado Boulder
  • Meta
  • Simplilearn
  • Universidad Austral
  • Google
  • SkillUp
  • IBM
  • Real Madrid Graduate School Universidad Europea