Brand Management

Brand Management is a strategic approach to creating, developing, and maintaining a brand's reputation, image, and value in the marketplace. Coursera's Brand Management catalogue equips you with the knowledge and tools necessary to manage and sustain brands effectively in today's dynamic market environment. You'll learn about branding strategies, brand equity and valuation, consumer behavior and its influence on brand positioning, brand communication techniques, and the role of digital media in brand promotion. This skill set will enable you to build and enhance brand identity, measure brand performance, and make strategic decisions for brand growth and sustainability.
30credentials
1online degree
137courses

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Find the best Brand Management course for your goals

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    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

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    IE Business School

    Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management

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    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

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    Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics

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    University of Pennsylvania

    Skills you'll gain: Intellectual Property, Legal Strategy, Regulation and Legal Compliance, Business Strategy, Case Studies, Asset Management, Innovation, Brand Awareness, Brand Management, Business Valuation, Economics

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    Case Western Reserve University

    Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies

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    University of Illinois Urbana-Champaign

    Skills you'll gain: Creative Thinking, Creativity, Business Ethics, Business Analytics, Ideation, Creative Problem-Solving, Leadership and Management, Business Analysis, Business Leadership, Brainstorming, Business Strategy, Organizational Leadership, Decision Making, Emotional Intelligence, Accounting, Cultural Sensitivity, Cultural Diversity, Brand Management, Organizational Structure, Culture

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    Universidad de Palermo

    Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

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    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Brand Marketing, Responsible AI, Brand Management, Prompt Engineering, Analytics, AI Personalization, Data Analysis

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    Pontificia Universidad Católica del Perú

    Skills you'll gain: Brand Management, Strategic Marketing, Brand Marketing, Marketing Strategies, Branding, Marketing, Marketing Strategy and Techniques, Brand Strategy, Business Marketing, Value Propositions, Market Analysis, Digital Marketing

  • Status: Free Trial

    Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness

  • Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, User Accounts, Brand Management, Digital Marketing, Public Relations