The GenAI Academy offers an engaging course designed specifically for Digital Marketing Specialists, focusing on how Generative Artificial Intelligence (GenAI) can revolutionize marketing strategies. This program provides you with essential knowledge and skills to creatively and effectively leverage GenAI in your projects.
GenAI for Digital Marketing Specialists
GenAI for Digital Marketing Specialists
Instructors: Vinita Silaparasetty
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4.5
(31 reviews)
Intermediate level
Recommended experience
Flexible schedule
Approx. 1 hour
Learn at your own pace
Earn a Certificate
With paid plans
What you'll learn
Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.
Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.
Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.
Skills you'll gain
Details to know
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Assessments
1 assignment
Taught in English
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There is 1 module in this course
Through interactive discussions, informative video presentations and hands-on assignments, the course showcases practical uses of GenAI in the realm of digital marketing. Students will discover how GenAI can streamline tasks such as Content Creation, Brand Development and Data Analysis for enhanced performance.
What's included
6 videos5 readings1 assignment1 peer review
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4.5
31 reviews
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Showing 3 of 31
AA
5
Reviewed on Nov 27, 2024
A very well structured and well explained short course. I recommend it because it is very useful when it comes to understanding how to use AI.
MS
5
Reviewed on Jan 5, 2025
Gives a great framework for using GenAI for Digital Marketing
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
More questions
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