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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • U

      University of California, Irvine

      Essentials of Management and Strategic Planning

      Skills you'll gain: Business Planning, Business Strategy, People Development, Strategic Leadership, Leadership and Management, Leadership Development, Organizational Strategy, Business Management, Business Leadership, Strategic Thinking, Employee Coaching, Plan Execution, Accountability, People Management, Team Leadership, Leadership, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      339 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Liderazgo de equipos

      Skills you'll gain: Team Leadership, Team Management, Team Building, Teamwork, Conflict Management, Trustworthiness, Decision Making, Rapport Building, People Management, Collaboration, Goal Setting, Professional Development, Performance Management, Lifelong Learning, Employee Performance Management, Organizational Structure, Innovation, Diversity and Inclusion

      4.7
      Rating, 4.7 out of 5 stars
      ·
      152 reviews

      Mixed · Course · 1 - 4 Weeks

    • M

      Meta

      GenAI in Social Media Marketing

      Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, Business Marketing, Facebook, Content Creation, Artificial Intelligence

      5
      Rating, 5 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Macquarie University

      Negotiation skills: Negotiate and resolve conflict

      Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Cultural Diversity, Self-Awareness, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      768 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universiteit Leiden

      Political Economy of Institutions and Development

      Skills you'll gain: Political Sciences, International Relations, Socioeconomics, Social Sciences, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      374 reviews

      Beginner · Course · 1 - 3 Months

    • W

      West Virginia University

      Sales Operations/Management

      Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Training Programs, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      408 reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      Tecnológico de Monterrey

      Gestión de Proyectos

      Skills you'll gain: Coordinating, Agile Project Management, Project Management Life Cycle, Negotiation, Team Management, Project Risk Management, Agile Methodology, Resource Allocation, Emotional Intelligence, Project Planning, Leadership, Resource Management, Risk Analysis, Project Management Institute (PMI) Methodology, Project Management, Leadership and Management, Project Schedules, Project Scoping, Scaled Agile Framework, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      939 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Leading Diverse Teams & Organizations

      Skills you'll gain: Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Team Leadership, Growth Mindedness, Organizational Leadership, Cultural Diversity, Industrial and Organizational Psychology, Organizational Change, Human Resource Policies, Performance Metric

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      455 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      J

      Johns Hopkins University

      Neuromarketing

      Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Experimentation, Neurology, Decision Making, Qualitative Research, Psychology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 3 - 6 Months

    • H

      HubSpot Academy

      Sales Training: Techniques for a Human-Centric Sales Process

      Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Training, Sales Process, Sales Prospecting, HubSpot CRM, Sales, Inside Sales, Prospecting and Qualification, Sales Strategy, Consultative Selling, Customer Relationship Management (CRM) Software, Lead Generation, Negotiation, LinkedIn, Value Propositions, Professional Networking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      518 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      Introducción a la calidad

      Skills you'll gain: ISO 9000 Series, Quality Management Systems, Operations Management, Product Quality (QA/QC), Continuous Improvement Process, Kaizen Methodology, Environmental Management Systems, Operational Efficiency, Lean Manufacturing, Inventory Control, Capacity Management, Waste Minimization, Kanban Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      614 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Corporate Finance I: Measuring and Promoting Value Creation

      Skills you'll gain: Mergers & Acquisitions, Working Capital, Financial Analysis, Business Valuation, Financial Statement Analysis, Financial Management, Corporate Finance, Return On Investment, Capital Budgeting, Cash Flows, Investment Management, Cash Flow Forecasting, Performance Measurement, Financial Forecasting, Risk Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

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    1…535455…286

    In summary, here are 10 of our most popular marketing strategy courses

    • Essentials of Management and Strategic Planning: University of California, Irvine
    • Liderazgo de equipos: University of Michigan
    • GenAI in Social Media Marketing: Meta
    • Negotiation skills: Negotiate and resolve conflict: Macquarie University
    • Political Economy of Institutions and Development: Universiteit Leiden
    • Sales Operations/Management: West Virginia University
    • Gestión de Proyectos: Tecnológico de Monterrey
    • Leading Diverse Teams & Organizations: University of Michigan
    • Neuromarketing: Johns Hopkins University
    • Sales Training: Techniques for a Human-Centric Sales Process: HubSpot Academy

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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