• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      UX Design Fundamentals

      Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Experience Design, Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, User Flows, Mockups, Information Architecture, Ideation, Design Elements And Principles, Adobe InDesign, Adobe Illustrator

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Leveraging AI for Enhanced Content Creation

      Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Content Marketing, Web Content, Data Ethics, Artificial Intelligence, Storytelling, Video Editing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      119 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Intro to International Marketing

      Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Corporate Strategy, Market Analysis, Product Development, Market Intelligence, Competitive Analysis, Business Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Challenges in Business

      Skills you'll gain: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Intercultural Competence, Consumer Behaviour, Business Strategy, Diversity and Inclusion, Marketing Planning, Culture, Corporate Strategy, Team Management, Strategic Thinking, Marketing, Strategic Marketing, Teamwork, International Relations, Advertising, Negotiation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      512 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT Advanced Data Analysis

      Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, Microsoft Excel, Problem Solving, Data Analysis, Generative AI, Information Management, File Management, Creativity, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      857 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Copenhagen Business School

      Leadership in 21st Century Organizations

      Skills you'll gain: Culture Transformation, Talent Management, Crisis Management, Innovation, Business Leadership, Leadership, Organizational Leadership, Strategic Leadership, Team Leadership, Organizational Strategy, Business Transformation, Ethical Standards And Conduct, Communication, Governance, Change Management, Decision Making, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Fundamentals of Management

      Skills you'll gain: Goal Setting, Professional Networking, Business Management, Staff Management, Leadership and Management, Operations Management, People Management, Business Administration, Business Planning, Customer Service, Organizational Leadership, Organizational Strategy, Leadership, Change Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.9K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Managing Machine Learning Projects with Google Cloud

      Skills you'll gain: Data Ethics, Google Cloud Platform, Applied Machine Learning, Technical Management, IT Management, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Strategy, Business Ethics, Data Governance, Innovation, Feasibility Studies, Business Analysis, Project Management Life Cycle

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 2: Launching your Start-Up

      Skills you'll gain: Entrepreneurship, Branding, Lean Methodologies, Team Building, Legal Risk, Business Strategy, Strategic Partnership, Brand Management, Intellectual Property, New Product Development, Team Management, Business Modeling, Presentations, Professional Networking, Equities, Recruitment Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Construction Cost Estimating and Cost Control

      Skills you'll gain: Construction Estimating, Cost Estimation, Punch Work, Bidding, Cost Control, Project Closure, Lean Methodologies, Project Estimation, Cash Flow Forecasting, Request For Quotation (RFQ), Earned Value Management, Procurement, Request for Proposal, Change Orders, Building Information Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Essentials of Entrepreneurship: Thinking & Action

      Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Process Management, Innovation, New Business Development, Business Strategies, Financial Analysis, Operational Analysis, Marketing, Human Resources

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.9K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Certified Project Manager

      Skills you'll gain: Stakeholder Engagement, Project Management Life Cycle, Resource Management, Risk Management, Earned Value Management, Stakeholder Management, Project Risk Management, Team Motivation, Project Schedules, Resource Planning, Project Management Institute (PMI) Methodology, Stakeholder Communications, Project Management, Negotiation, Project Planning, Resource Allocation, Leadership and Management, Leadership, Systems Development Life Cycle, Cost Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      780 reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…515253…316

    In summary, here are 10 of our most popular marketing strategy courses

    • UX Design Fundamentals: California Institute of the Arts
    • Leveraging AI for Enhanced Content Creation : Coursera Instructor Network
    • Intro to International Marketing: Yonsei University
    • Global Challenges in Business: University of Illinois Urbana-Champaign
    • ChatGPT Advanced Data Analysis: Vanderbilt University
    • Leadership in 21st Century Organizations: Copenhagen Business School
    • Fundamentals of Management: University of California, Irvine
    • Managing Machine Learning Projects with Google Cloud: Google Cloud
    • Entrepreneurship 2: Launching your Start-Up: University of Pennsylvania
    • Construction Cost Estimating and Cost Control: Columbia University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok