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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of Colorado System

      Data Science for Marketing

      Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Marketing Effectiveness, Anomaly Detection, Statistical Hypothesis Testing, Advanced Analytics, Bayesian Network

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11 reviews

      Intermediate · Specialization · 3 - 6 Months

    • O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Google Analytics, Search Engine Optimization, Applied Machine Learning, Data Ethics, Data Mining, Customer Insights

      4.1
      Rating, 4.1 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Team Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      924 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Virginia

      Cost and Economics in Pricing Strategy

      Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

      4.8
      Rating, 4.8 out of 5 stars
      ·
      671 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Python Functions, Files, and Dictionaries

      Skills you'll gain: Data Import/Export, Python Programming, File Management, Programming Principles, Data Processing, Data Structures, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Introduction to Neural Networks and PyTorch

      Skills you'll gain: PyTorch (Machine Learning Library), Artificial Neural Networks, Deep Learning, Predictive Modeling, Probability & Statistics, Machine Learning, Regression Analysis, Data Manipulation, Linear Algebra

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.8K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      International Business

      Skills you'll gain: Intellectual Property, Business Ethics, Global Marketing, International Finance, Organizational Structure, Supply Chain, Supply Chain Management, Transportation Management, Logistics, Target Market, Culture, Financial Market, Market Research, Economics, Export Control, International Relations, Political Sciences, Mergers & Acquisitions, Competitive Analysis, Intercultural Competence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      439 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Events Management

      Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Planning, Operations Management, Coordinating, Budgeting, Promotional Strategies, Vendor Management, Marketing Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      206 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Strategic Sales Management

      Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Enablement, Sales Training, Business Planning, Conflict Management, Marketing, Marketing Planning, Market Intelligence, Strategic Marketing, B2B Sales, Competitive Intelligence, Marketing Effectiveness, Customer Relationship Building, Business Strategy, Customer Analysis, Business

      4.5
      Rating, 4.5 out of 5 stars
      ·
      493 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Design Digital Course Collateral

      Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Creative Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • G

      Google

      Google Data Analytics (PT)

      Skills you'll gain: Data Cleansing, Rmarkdown, Data Storytelling, Data Presentation, Data Validation, Spreadsheet Software, Data Visualization, Data Ethics, Data Literacy, Tableau Software, Data Visualization Software, Data Analysis, Ggplot2, Analytical Skills, Stakeholder Communications, Presentations, SQL, Data Quality, Data Collection, Data Processing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Colorado System

      Fundamentals of Global Energy Business

      Skills you'll gain: Energy and Utilities, Strategic Thinking, Global Marketing, Market Analysis, Business Economics, Supply And Demand, Stakeholder Engagement, Political Sciences, Policy Analysis, Environment and Resource Management, Natural Resource Management, Emerging Technologies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      499 reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Science for Marketing: University of Colorado System
    • Machine Learning for Marketing: O.P. Jindal Global University
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Cost and Economics in Pricing Strategy: University of Virginia
    • Python Functions, Files, and Dictionaries: University of Michigan
    • Introduction to Neural Networks and PyTorch: IBM
    • International Business: University of Colorado Boulder
    • Introduction to Events Management : Coursera Instructor Network
    • Strategic Sales Management: Fundação Instituto de Administração
    • Use Canva to Design Digital Course Collateral: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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