With global e-commerce sales set to soar to $7.9 trillion (eMarketer), this course gives e-commerce managers, marketers, entrepreneurs, growth hackers, and small business owners essential skills to build an e-commerce business and optimize email campaigns for engagement and conversions.
E-commerce Marketing and Email Campaigns
E-commerce Marketing and Email Campaigns
This course is part of IBM Digital Marketing and Growth Hacking Professional Certificate
Instructors: Skill-Up EdTech Team
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Gain essential skills in e-commerce marketing and email campaigns that drive engagement, conversions, and success
Explain the core e-commerce concepts, including business models, platforms, and technology stacks, and the strategic role of email marketing
Develop an e-commerce strategy, including a plan, value proposition, compelling product listings, and craft engaging, personalized email campaigns
Use e-commerce and email analytics tools to track metrics, analyze customer behavior and lifetime value, run A/B tests, and gain data-driven insights
Skills you'll gain
- Product Marketing
- Analytics
- Marketing Analytics
- Business Metrics
- Decision Making
- Value Propositions
- User Experience
- E-Commerce
- Customer Relationship Building
- Marketing Strategies
- Customer Analysis
- Customer experience improvement
- Web Analytics
- Content Performance Analysis
- Marketing
- Marketing Effectiveness
- Campaign Management
- Email Marketing
- Growth Strategies
- Search Engine Optimization
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
1 assignment
Taught in English
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This course is part of the IBM Digital Marketing and Growth Hacking Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from SkillUp EdTech
There are 3 modules in this course
This module provides a comprehensive foundation in e-commerce by explaining the essential terminology. You’ll gain insights into key components of an e-commerce business, compare different platform options, and examine various business models to identify strategic growth opportunities. The module also covers essential concepts such as defining a niche, understanding your target audience, mapping the customer journey, and crafting a strong value proposition. Additionally, you’ll learn how to set meaningful business goals and track performance using key metrics. Through practical, hands-on activities, you’ll learn to create your own online store and apply the core concepts of e-commerce in a real-world context.
What's included
4 videos1 reading6 plugins
This module delves into the practical aspects of running a successful e-commerce business. This module focuses on optimizing the online store to maximize sales and customer satisfaction. You will explore strategies for creating compelling product listings that attract and convert shoppers. You’ll identify the importance of customer reviews and effective strategies for generating and leveraging positive feedback to build trust. The module also examines how to enhance the user experience and improve conversion rates by focusing on website navigation, checkout processes, and the strategic use of product recommendations. Finally, you will learn how to leverage e-commerce analytics to track key performance indicators (KPIs), understand customer behavior, track product performance, and use data to optimize user experience and drive sales.
What's included
4 videos1 reading1 assignment7 plugins
This module provides a comprehensive introduction to the essential principles and practices of email marketing. You will explore the critical role of email marketing in acquiring, engaging, and retaining customers and driving sales. The module covers fundamental concepts and terminology, guiding you through the process of building a healthy and compliant email list. It will showcase the art of crafting compelling and visually appealing emails and the need for effective copywriting, personalization, and segmentation techniques. Finally, the module introduces popular email marketing platforms and equips learners with the knowledge to understand and interpret key performance metrics to optimize their email marketing efforts.
What's included
1 reading4 plugins
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Frequently asked questions
This course is ideal for professionals who want to start a career or develop their skills in e-commerce management and email marketing.
This includes entrepreneurs, startup founders, small business owners, growth hackers, bloggers, influencers, freelancers, and recent graduates aiming to enter the digital marketing field.
E-commerce marketing focuses on driving traffic to online stores, converting visitors into customers, and retaining them over time. For digital marketers, mastering e-commerce marketing means building scalable, data-driven campaigns that impact sales and business growth.
Email marketing is an effective tool for fostering leads, driving repeat purchases, and building long-term customer relationships. In the e-commerce space, it enables personalized campaigns through welcome emails, promotional offers, cart abandonment reminders, and loyalty programs. For digital marketers, it provides a direct channel to engage customers, making it vital in digital marketing strategy.
More questions
Financial aid available,