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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • S

      Stanford University

      AI in Healthcare

      Skills you'll gain: Feature Engineering, Healthcare Ethics, Pharmaceuticals, Data Ethics, Clinical Research, Clinical Data Management, Health Systems, Healthcare Industry Knowledge, Medical Records, Unstructured Data, Health Care, Patient Evaluation, Health Informatics, Data Mining, Statistical Machine Learning, Applied Machine Learning, Electronic Medical Record, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Health Technology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      HTML, CSS, and Javascript for Web Developers

      Skills you'll gain: Cascading Style Sheets (CSS), HTML and CSS, Javascript, Ajax, Responsive Web Design, Bootstrap (Front-End Framework), Front-End Web Development, Web Design, Hypertext Markup Language (HTML), Web Design and Development, JSON, Web Applications, Web Development, Scripting, Usability, Cross Platform Development, Browser Compatibility, Object Oriented Programming (OOP), Event-Driven Programming, User Interface and User Experience (UI/UX) Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Case Western Reserve University

      Becoming a Sports Agent

      Skills you'll gain: Labor Relations, Brand Management, Arbitration, Contract Negotiation, Client Services, Recruitment, Legal Strategy, Financial Management, Relationship Management, Financial Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • L

      L&T EduTech

      Project Management in Construction

      Skills you'll gain: Scope Management, Stakeholder Management, Project Schedules, Project Risk Management, Environment Health And Safety, Work Breakdown Structure, Project Scoping, Earned Value Management, Feasibility Studies, Risk Analysis, Quality Management, Procurement, Cost Estimation, Scheduling, Cost Management, Project Management Life Cycle, Contract Management, Communication Strategies, Risk Management, Project Controls

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37 reviews

      Advanced · Specialization · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Operations Management: Organization and Analysis

      Skills you'll gain: Operations Management, Organizational Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategy, Process Design, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IBM

      Tools for Data Science

      Skills you'll gain: Jupyter, Computer Programming Tools, Data Analysis Software, Data Science, GitHub, Big Data, R Programming, Statistical Programming, Application Programming Interface (API), Machine Learning, Cloud Computing, Git (Version Control System), Development Environment, Version Control, Other Programming Languages

      4.5
      Rating, 4.5 out of 5 stars
      ·
      30K reviews

      Beginner · Course · 1 - 3 Months

    • B

      Berklee

      The DIY Musician

      Skills you'll gain: Music, Fundraising and Crowdsourcing, Musical Composition, Brand Awareness, Music Theory, Peer Review, Brand Strategy, Professional Networking, Social Media, Branding, Active Listening, Music Performance, Production Planning, Team Leadership, Constructive Feedback, Leadership, Campaign Management, Creativity, Instrumental Music, Media Production

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      Emory University

      Consulting Approach to Problem Solving

      Skills you'll gain: Data Cleansing, Six Sigma Methodology, Management Consulting, Analytical Skills, Data Quality, Complex Problem Solving, Business Consulting, Data-Driven Decision-Making, Data Analysis, Data Collection, Consultative Approaches, Project Scoping, Client Services

      4.8
      Rating, 4.8 out of 5 stars
      ·
      358 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      I

      IBM

      IBM Product Owner

      Skills you'll gain: Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Stakeholder Communications, Agile Methodology, Kanban Principles, Product Roadmaps, Virtual Teams, Stakeholder Management, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, Product Planning, Product Management, User Story, Cloud Computing, Communication, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of London

      Management Skills for International Business

      Skills you'll gain: Leadership and Management, Team Management, Team Building, Communication, Organizational Change, Change Management, Leadership, Interpersonal Communications, Stakeholder Management, Employee Engagement, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      724 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      What is Compliance?

      Skills you'll gain: Compliance Management, Compliance Training, Regulation and Legal Compliance, Legal Risk, Law, Regulation, and Compliance, Governance Risk Management and Compliance, Compliance Reporting, Regulatory Requirements, Compliance Auditing, Risk Management, Operational Risk, Risk Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Agile Development

      Skills you'll gain: Usability Testing, Agile Product Development, Continuous Delivery, Agile Software Development, User Story, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, DevOps, Customer Analysis, Analytics, Sprint Retrospectives, Product Management, Customer Insights

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.8K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

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    1…272829…685

    In summary, here are 10 of our most popular brand management courses

    • AI in Healthcare: Stanford University
    • HTML, CSS, and Javascript for Web Developers: Johns Hopkins University
    • Becoming a Sports Agent: Case Western Reserve University
    • Project Management in Construction: L&T EduTech
    • Operations Management: Organization and Analysis: University of Illinois Urbana-Champaign
    • Tools for Data Science: IBM
    • The DIY Musician: Berklee
    • Consulting Approach to Problem Solving: Emory University
    • IBM Product Owner: IBM
    • Management Skills for International Business: University of London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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