In a world where attention is the new currency, content is king. This Content Marketing Course is your Playbook to master storytelling, strategy, and smart automation, making you capable of creating content that captures hearts, ranks, and provides real results. For every marketer, entrepreneur, and would-be creator - this course will teach you how to turn ideas into a compelling brand narrative that sells.
Content Marketing Mastery
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Content Marketing Mastery
This course is part of Full Digital Marketing Specialization
Instructors: LearnKartS
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
6 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Master content marketing strategies to build a strong brand and boost engagement across platforms.
Generate creative content ideas and formats, from blogs to videos, with ease.
Plan, schedule, and publish compelling content tailored for different platforms.
Use ChatGPT and AI tools to optimize content creation and enhance social media reach.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2025
Assessments
12 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Full Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
This module introduces the core concepts of content marketing, including its importance and how to define your brand’s purpose. You’ll also learn how to identify your target audience, create customer personas, and craft content that resonates with them.
What's included
12 videos3 assignments
In this module, you’ll explore strategies for generating creative content ideas and learn how to create content in different formats such as blogs, videos, and social media. You’ll also discover tips for repurposing content to increase its impact and reach.
What's included
14 videos3 assignments
This module covers how to effectively publish and promote your content across various platforms. You’ll learn strategies for boosting engagement and how to measure your content’s performance to refine your marketing efforts.
What's included
13 videos3 assignments
In this module, you’ll learn how to use AI tools, like ChatGPT, to streamline your content creation process. You’ll discover how AI can help with generating content ideas, writing articles, crafting social media posts, and optimizing your content for better results.
What's included
19 videos3 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Status: Free TrialCoursera
University of California, Davis
Status: Free Trial
University of California, Davis
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Frequently asked questions
This course is great for freelancers, entrepreneurs, digital marketers, and anybody else who wants to build a brand through content.
You don't need any experience before. The content marketing training starts with the basics and moves on to more advanced strategies.
This course teaches you the basics of creating content, as well as how to use AI tools like ChatGPT to generate ideas, write engaging copy, and automate content campaigns. This will give you an edge over your competitors in today's fast-paced digital world.
More questions
Financial aid available,