Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Status: Preview

    Skills you'll gain: Canva (Software), Generative AI, Content Creation, Social Media Content, ChatGPT, Digital Content, Graphic and Visual Design, Prompt Engineering, Social Media Marketing, Content Marketing, Writing, Target Audience

  • Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems

  • Coursera Project Network

    Skills you'll gain: Target Audience, Facebook, Online Advertising, Market Opportunities, Customer Insights, Social Media Marketing, Social Media, Marketing, Data Validation

  • Status: Free Trial

    Skills you'll gain: Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Advertising Campaigns, Social Media, Data Storytelling, Marketing Analytics, Marketing, Digital Advertising, Cross-Channel Marketing, Return On Investment, Data Visualization, Presentations, Facebook, Data-Driven Decision-Making, Communication, A/B Testing, Key Performance Indicators (KPIs)

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media, Community Development, Social Media Marketing, Driving engagement, Content Management, Digital Marketing

  • Status: Preview

    Universidad de Palermo

    Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend

  • Skills you'll gain: Content Creation, Web Content, Social Media Marketing, Social Media, Graphic and Visual Design Software, Graphic Design, Storytelling, Design, Design Software, Design Elements And Principles

  • Coursera Project Network

    Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

  • Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Style Guides, Graphic and Visual Design, Marketing Materials, Branding, User Accounts

  • Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research

  • Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing

  • Skills you'll gain: Facebook, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, Security Controls, Marketing Analytics, Online Advertising, Marketing

What brings you to Coursera today?

Leading partners

  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea