Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
45credentials
4online degrees
185courses

Find the best Marketing Analytics course for your goals

  • University of Illinois at Urbana-Champaign

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Descriptive Statistics, Process Improvement, Variance Analysis, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Marketing Analytics

  • University of Illinois at Urbana-Champaign

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Descriptive Statistics, Process Improvement, Variance Analysis, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Marketing Analytics

  • University of Illinois at Urbana-Champaign

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Descriptive Statistics, Process Improvement, Variance Analysis, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Marketing Analytics

  • University of Illinois at Urbana-Champaign

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Descriptive Statistics, Process Improvement, Variance Analysis, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Marketing Analytics

  • Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Data Storytelling, Risk Analysis, Computer Vision, Deep Learning, Reinforcement Learning, Financial Statement Analysis, Predictive Modeling, Project Management Life Cycle, Time Series Analysis and Forecasting, Marketing Analytics, MLOps (Machine Learning Operations), Simulations, Descriptive Analytics, Matplotlib, Exploratory Data Analysis, Verification And Validation, Natural Language Processing

  • University of Illinois at Urbana-Champaign

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Descriptive Statistics, Process Improvement, Variance Analysis, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Marketing Analytics

  • University of Illinois at Urbana-Champaign

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Descriptive Statistics, Process Improvement, Variance Analysis, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Marketing Analytics

  • University of Illinois at Urbana-Champaign

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Descriptive Statistics, Process Improvement, Variance Analysis, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Marketing Analytics

  • Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Financial Statement Analysis, Data Presentation, Predictive Modeling, Financial Modeling, Financial Statements, Marketing Analytics, Product Marketing, Predictive Analytics, Marketing Management, Dashboard, Matplotlib, Data Cleansing, Natural Language Processing, Operations Research, Decision Tree Learning, Mathematical Modeling

  • University of Illinois at Urbana-Champaign

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Descriptive Statistics, Process Improvement, Variance Analysis, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Marketing Analytics

  • University of Illinois at Urbana-Champaign

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Descriptive Statistics, Process Improvement, Variance Analysis, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Marketing Analytics

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