The course examines digital marketing analytics strategies, platforms for data ingestion, preparation, and reporting. The course focuses beyond social media marketing analytics. Digital marketing analytics is foundational to Digital Marketing because analytics is the language used to optimize and connect results across all digital marketing tactics – search, social media, email marketing, display ads, video ads, etc. An effective digital marketer is well versed in data and is a data translator for a business. Becoming well versed in analytics and data requires the cultivation of both technical and soft skills. This course aims to arm students with such skills.
Social Media Marketing Analytics
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
6 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Social Media
- Earned Media
- Marketing
- Marketing Effectiveness
- Paid media
- Digital Advertising
- Performance Measurement
- Social Media Marketing
- Key Performance Indicators (KPIs)
- Marketing Analytics
- Digital Marketing
- Email Marketing
- Customer Data Management
- Web Analytics
- Google Analytics
- Media Planning
- Data-Driven Decision-Making
- Analytics
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2025
Assessments
33 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 9 modules in this course
Introduces the concept of digital media, types of media (paid, owned, earned), and the overall digital ecosystem. This module delves into fundamental analytics concepts, key characteristics, and the importance of data-driven decision-making. It might also introduce the levels of analytics.
What's included
8 videos5 readings4 assignments1 discussion prompt
Explore consumer data collection, data privacy, and marketing technology stacks.
What's included
6 videos4 readings4 assignments
Learn to establish and use measurement models to evaluate digital marketing effectiveness.
What's included
9 videos4 readings4 assignments
Understand metrics, dimensions, and KPIs for website analytics and optimization.
What's included
6 videos4 readings4 assignments
Evaluate and improve email marketing performance using analytics.
What's included
6 videos4 readings4 assignments
Analyze and optimize paid and earned media campaigns using analytics.
What's included
8 videos4 readings4 assignments
Explain and apply social media analytics across multiple platforms.
What's included
7 videos4 readings4 assignments
Collect and interpret mobile app analytics to support business objectives.
What's included
10 videos4 readings4 assignments
This module contains the summative course assessment that has been designed to evaluate your understanding of the course material and assess your ability to apply the knowledge you have acquired throughout the course.
What's included
1 assignment
Instructor
Offered by
Explore more from Marketing
Status: Free TrialJohns Hopkins University
Status: Free Trial
Status: Free TrialUniversity of Illinois Urbana-Champaign
Status: PreviewUniversity of Washington
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,