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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • E

      ESSEC Business School

      Foundations of strategic business analytics

      Skills you'll gain: Business Analytics, Forecasting, Data Presentation, Predictive Analytics, R Programming, Information Technology, Statistical Analysis, Communication, Business Strategy, Business, Statistics, Data Analysis, Data Visualization, Regression Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      654 reviews

      Mixed · Course · 1 - 3 Months

    • C

      California Institute of the Arts

      UI / UX Design

      Skills you'll gain: Information Architecture, Wireframing, Persona (User Experience), Mockups, User Experience Design, Responsive Web Design, Web Design, UI/UX Strategy, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, User Research, Web Language, HTML and CSS, User Flows, Design Elements And Principles, Human Computer Interaction, Typography

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Generative AI Marketing

      Skills you'll gain: Generative AI, AI Personalization, Marketing, Innovation, Strategic Marketing, MarTech, Prompt Engineering, Marketing Analytics, Marketing Strategies, Content Creation, Ethical Standards And Conduct

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Unilever

      Unilever Supply Chain Data Analyst

      Skills you'll gain: Data Governance, Descriptive Analytics, Data Storytelling, Supply Chain, Supply Chain Management, Demand Planning, Presentations, Supply Chain Systems, Supply Chain Planning, Process Improvement, Data Management, Data Lakes, Predictive Analytics, Forecasting, Data Analysis, Data Analysis Software, Real Time Data, Data Visualization Software, Inventory Management System, Capacity Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      425 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • V

      Vanderbilt University

      MATLAB Programming for Engineers and Scientists

      Skills you'll gain: Data Visualization, Image Analysis, Data Visualization Software, Matlab, Algorithms, Machine Learning Methods, User Interface (UI), Applied Machine Learning, Object Oriented Programming (OOP), Statistical Methods, Mathematical Software, Engineering Calculations, Data Analysis, Data Processing, Engineering Analysis, Computer Programming, Programming Principles, UI Components, Software Design, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Fundamentals of Quantitative Modeling

      Skills you'll gain: Mathematical Modeling, Statistical Modeling, Regression Analysis, Business Modeling, Financial Modeling, Business Mathematics, Markov Model, Probability, Predictive Analytics, Process Optimization, Risk Management, Statistics, Probability Distribution, Simulation and Simulation Software, Forecasting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Entrepreneurship

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurial Finance, Entrepreneurship, Digital Marketing, Business Valuation, Market Opportunities, Proposal Development, Customer Acquisition Management, Peer Review, Branding, Lean Methodologies, Business Metrics, Marketing Strategies, Financial Analysis, Product Development, Due Diligence, Team Building, Ideation, Private Equity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California San Diego

      Drug Development Product Management

      Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Portfolio Management, Bioinformatics, New Product Development, Medical Science and Research, Strategic Partnership, Product Marketing, Go To Market Strategy, Health Care Procedure and Regulation, Business Strategy, Marketing Strategies, Market Dynamics, Molecular Biology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Microsoft

      Microsoft Copilot for Marketing

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Content Performance Analysis, Persona Development, Content Creation, Marketing Analytics, Content Marketing, Marketing Design, Marketing, Marketing Strategies, Marketing Planning, Ideation, Paid media, Strategic Marketing, Generative AI Agents, Search Engine Marketing, Performance Reporting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Virginia

      Agile Development

      Skills you'll gain: Usability Testing, Agile Product Development, Continuous Delivery, Agile Software Development, User Story, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, DevOps, Customer Analysis, Analytics, Business Analytics, Sprint Retrospectives, Product Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • R

      Rice University

      Business Statistics and Analysis

      Skills you'll gain: Statistical Hypothesis Testing, Microsoft Excel, Pivot Tables And Charts, Regression Analysis, Descriptive Statistics, Probability & Statistics, Graphing, Spreadsheet Software, Probability Distribution, Business Analytics, Statistical Analysis, Statistical Modeling, Excel Formulas, Data Analysis, Data Presentation, Statistics, Business Analysis, Statistical Methods, Sample Size Determination, Statistical Inference

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Statistics Foundations

      Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Quantitative Research, Analytics, Descriptive Analytics, Time Series Analysis and Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      327 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Foundations of strategic business analytics: ESSEC Business School
    • UI / UX Design: California Institute of the Arts
    • Introduction to Generative AI Marketing: Coursera Instructor Network
    • Unilever Supply Chain Data Analyst: Unilever
    • MATLAB Programming for Engineers and Scientists: Vanderbilt University
    • Fundamentals of Quantitative Modeling: University of Pennsylvania
    • Entrepreneurship: University of Pennsylvania
    • Drug Development Product Management: University of California San Diego
    • Microsoft Copilot for Marketing: Microsoft
    • Agile Development: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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