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Data Pipeline Engineering & Analytics Specialization

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Coursera

Data Pipeline Engineering & Analytics Specialization

Data Pipeline Engineering & Analytics Excellence. Build robust data pipelines, optimize SQL performance, and transform data into strategic insights.

Hurix Digital
John Whitworth

Instructors: Hurix Digital

Included with Coursera Plus

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Build automated ETL pipelines that ensure data quality from ingestion through transformation

  • Optimize SQL performance and implement star schemas for enterprise-scale data warehousing

  • Apply advanced analytics to uncover user patterns and drive product retention strategies

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Taught in English
Recently updated!

January 2026

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Specialization - 2 course series

What you'll learn

  • Selecting activation events needs analysis of user behavior and conversions to identify actions that drive success.

  • Funnel evaluation should simplify user flow while keeping key business validation steps intact.

  • Funnel optimization blends drop-off data with user insights to guide smarter process improvements.

  • Ongoing testing and measurement ensure funnels stay effective as user behavior and expectations change.

Skills you'll gain

Category: Process Design
Category: Customer Analysis
Category: Web Analytics
Category: Data-Driven Decision-Making
Category: Customer Insights
Category: Driving engagement
Category: Analysis
Category: Key Performance Indicators (KPIs)
Category: Process Analysis
Category: Dashboard
Category: Customer experience improvement
Category: User Feedback
Category: Marketing Analytics
Category: Process Mapping
Category: Digital Marketing
Category: Process Improvement and Optimization
Category: Business Metrics

What you'll learn

  • Clustering-based user segmentation uncovers behavior patterns for better personalization and targeting.

  • Retention methods shape insights—choosing the right one ensures accurate product health assessment.

  • Identifying power users enables better retention, feature design, and lifetime value growth.

  • Clear communication and documentation turn technical analysis into actionable, team-wide impact.

Skills you'll gain

Category: Advanced Analytics
Category: Applied Machine Learning
Category: Machine Learning Algorithms
Category: Customer Insights
Category: Data Preprocessing
Category: Technical Documentation
Category: Unsupervised Learning
Category: Data-Driven Decision-Making
Category: Marketing Analytics
Category: Performance Measurement
Category: Product Strategy
Category: Data Analysis
Category: Product Management
Category: Data Presentation
Category: Customer Analysis
Category: Customer Retention
Category: Data Storytelling
Category: Strategic Decision-Making

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Instructors

Hurix Digital
Coursera
168 Courses4,067 learners

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