Customer Insights

Customer Insights is the process of understanding customer behaviors, needs, and motivations through data analysis and research. Coursera's Customer Insights catalogue teaches you to effectively gather, analyze, and leverage customer data to shape business strategy and drive growth. You'll learn to utilize various data collection methods, interpret complex customer data, create customer segmentation models, and apply insights to marketing strategies. By understanding how to gain actionable insights from customer behavior, you can significantly improve customer satisfaction, brand loyalty, and ultimately, business profitability.
30credentials
188courses

Most popular

Trending now

New releases

Filter by

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Explore the Customer Insights Course Catalog

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: People Analytics, Data-Driven Decision-Making, Fraud detection, Business Analytics, Descriptive Analytics, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Human Resources Management and Planning, Peer Review, Data Analysis, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning

  • Status: New
    Status: Preview

    Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Pandas (Python Package), Heat Maps, Data Processing, Seaborn, Histogram, Matplotlib, Exploratory Data Analysis, Data Analysis, Predictive Modeling, Data Visualization Software

  • Status: New
    Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

  • Status: Preview

    Skills you'll gain: Consumer Behaviour, Behavioral Economics, Decision Making, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Magnetic Resonance Imaging

  • Status: New
    Status: Preview

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Power BI, Data Literacy, Strategic Decision-Making, Interactive Data Visualization, Tableau Software, Storytelling, Data-Driven Decision-Making, Business Intelligence, User Feedback, Data Visualization, Presentations, Constructive Feedback, Technical Communication, Analytics, Customer Insights, Data Structures

  • Status: Free Trial

    Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Requirements Analysis, Generative AI, Prompt Engineering, User Requirements Documents, Software Design Documents, Process Optimization, Requirements Elicitation, Workflow Management, User Story, Operational Efficiency, Prioritization, LLM Application, Strategic Prioritization, Customer Insights, Language Interpretation, Translation, and Studies

  • Status: Free Trial

    Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Financial Forecasting, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization

  • Status: Free Trial

    Skills you'll gain: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour

  • Status: Free Trial

    Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Management Reporting, Data Analysis, Data Collection, Performance Metric, User Experience

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations

  • Status: Free Trial

    Skills you'll gain: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Pipelines, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Customer Insights, Data Quality, Customer Data Management, AI Personalization, Analytics, Personalized Service, Data Management, Predictive Analytics, Data-Driven Decision-Making, Data Integration

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • University of Virginia
  • University of Pennsylvania
  • IE Business School
  • Microsoft
  • Emory University
  • University of Illinois Urbana-Champaign