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Product Strategy in the age of GenAI Specialization
Coursera Instructor Network

Product Strategy in the age of GenAI Specialization

GenAI Product Strategy. Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

Instructors: Phil Gold

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Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

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Taught in English
Recently updated!

August 2025

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  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera Instructor Network

Specialization - 10 course series

What you'll learn

  • Create a compelling Vision and Objectives for your product

  • Analyze your product’s environment to fuel your product strategy

  • Identify, define and prioritize your product’s strategic options

Skills you'll gain

Category: Product Strategy
Category: Goal Setting
Category: Strategic Prioritization
Category: Customer Insights
Category: Market Dynamics
Category: Strategic Decision-Making
Category: Business Strategy
Category: Regulatory Compliance
Category: Product Management
Category: Team Motivation
Category: Product Roadmaps
Category: Market Analysis
Category: Strategic Thinking
Category: Competitive Analysis

What you'll learn

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Skills you'll gain

Category: Strategic Thinking
Category: Product Management
Category: Organizational Leadership
Category: Cross-Functional Collaboration
Category: Product Marketing
Category: Product Strategy
Category: Innovation
Category: Market Data
Category: Case Studies
Category: Team Building
Category: Data-Driven Decision-Making
Category: Market Analysis
Category: Market Research
Category: Communication
Category: Product Lifecycle Management

What you'll learn

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

Skills you'll gain

Category: Product Lifecycle Management
Category: Competitive Analysis
Category: Project Implementation
Category: Business Process
Category: Product Improvement
Category: Innovation
Category: Product Strategy
Category: Product Management
Category: Technology Strategies
Category: Strategic Planning
Category: Product Planning
Category: AI Product Strategy
Category: Business Strategy

What you'll learn

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

  • Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

Skills you'll gain

Category: Product Flow Diagram
Category: New Product Development
Category: Product Design
Category: User Research
Category: Process Flow Diagrams
Category: Product Development
Category: Customer experience strategy (CX)
Category: Continuous Improvement Process
Category: Analysis
Category: Product Improvement
Category: User Feedback
Category: Go To Market Strategy
Category: Product Roadmaps

What you'll learn

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

Skills you'll gain

Category: Generative AI
Category: Prompt Engineering
Category: Canva (Software)
Category: ChatGPT
Category: Wireframing
Category: Design Software
Category: Mockups
Category: Creativity
Category: Automation
Category: User Experience Design
Category: Prototyping
Category: Artificial Intelligence
GenAI for Customer Insights

GenAI for Customer Insights

Course 63 hours

What you'll learn

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

Skills you'll gain

Category: Customer Insights
Category: Predictive Analytics
Category: Generative AI
Category: Customer experience strategy (CX)
Category: Customer Data Management
Category: Data-Driven Decision-Making
Category: Business Intelligence
Category: Trend Analysis
Category: Customer Engagement
Category: User Feedback
Category: AI Personalization
Category: Strategic Thinking
Category: Data Analysis

What you'll learn

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

Skills you'll gain

Category: Design Thinking
Category: Empathy
Category: Ideation
Category: Business Transformation
Category: User Feedback
Category: Process Design
Category: User Research
Category: Needs Assessment
Category: Innovation
Category: Adaptability
Category: Creativity
Category: Business Process
Category: Human Centered Design
Category: Business Solutions
Category: Overcoming Obstacles
Category: Creative Problem-Solving

What you'll learn

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

Skills you'll gain

Category: Innovation
Category: Brainstorming
Category: Customer experience improvement
Category: New Business Development
Category: Business Priorities
Category: Business Modeling
Category: Prioritization
Category: Business Strategies
Category: Business Process
Category: Product Development
Category: Ideation
Category: Critical Thinking
Category: Strategic Thinking
Category: Resource Management
Category: Business Research
Category: Entrepreneurship
Category: Business Strategy
Category: New Product Development
Category: Design Thinking
Category: Market Opportunities
GenAI for Product R&D Teams

GenAI for Product R&D Teams

Course 93 hours

What you'll learn

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

Skills you'll gain

Category: Generative AI
Category: Product Development
Category: Project Management
Category: Cross-Functional Collaboration
Category: Brainstorming
Category: Innovation
Category: Ethical Standards And Conduct
Category: Ideation
Category: Responsible AI
Category: Process Development
Category: New Product Development
Category: AI Product Strategy
GenAI for Product Managers

GenAI for Product Managers

Course 102 hours

What you'll learn

  • Identify the capabilities of GenAI for basic role-specific Product Manager functions.

  • Experiment with GenAI to determine how it can streamline your work as a Product Manager.

  • Deploy strategies to integrate GenAI into product management with human oversight and accountability.

Skills you'll gain

Category: Generative AI
Category: Product Lifecycle Management
Category: AI Personalization
Category: Product Management
Category: Product Automation
Category: Responsible AI
Category: Product Development
Category: AI Product Strategy
Category: Agile Product Development
Category: Prototyping
Category: Market Analysis
Category: Ideation

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Instructors

Phil Gold
Coursera Instructor Network
9 Courses18,536 learners
Starweaver
Coursera Instructor Network
437 Courses802,227 learners
Vanesa Robles
3 Courses14,345 learners

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