Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Data Sharing, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support
Beginner · Guided Project · Less Than 2 Hours

Nanjing University
Skills you'll gain: Data Analysis, Statistical Analysis, Financial Data, Data Presentation, Data Processing, User Interface (UI), Object Oriented Programming (OOP), Data Capture, Pandas (Python Package), NumPy, Python Programming, Graphical Tools, Data Manipulation, Matplotlib, Data Preprocessing
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Data-Driven Decision-Making, Data Analysis, Data Presentation, Statistical Analysis, Microsoft Excel, Exploratory Data Analysis, Probability & Statistics, Decision Making, Probability Distribution
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, Generative AI, ChatGPT, AI Personalization, Anthropic Claude, LLM Application, Large Language Modeling, Artificial Intelligence, Context Management, Model Evaluation, Data Analysis, Verification And Validation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Video Production, Web Analytics and SEO, Media Production, Driving engagement, Content Strategy, Video Editing, Content Performance Analysis, Content Creation, Web Content, Live Streaming, Storytelling, Scripting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Design, Graphic Design, Image Quality
Beginner · Course · 1 - 4 Weeks

Nanjing University
Skills you'll gain: Data Processing, Data Mining, Data Structures, Data Presentation, Object Oriented Programming (OOP), Web Scraping, Data Analysis, Python Programming, Pandas (Python Package), NumPy, Data Visualization, Data Manipulation, Matplotlib, User Interface (UI) Design
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Data Analysis Expressions (DAX), Data Modeling, Star Schema, Power BI, Database Design, Data Warehousing, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Performance Tuning, Data Visualization
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Bayesian Statistics, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Analysis, Regression Analysis, Data Analysis, R Programming, Probability, Data-Driven Decision-Making, Model Evaluation, Probability Distribution
Intermediate · Course · 1 - 3 Months

Rice University
Skills you'll gain: Data Manipulation, File I/O, Data Structures, Scripting, Data Import/Export, Data Analysis, Python Programming, Data Storage
Beginner · Course · 1 - 4 Weeks