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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Multichannel Content Marketing

      Skills you'll gain: Content Marketing, Marketing Strategies, Cross-Channel Marketing, Marketing Effectiveness, MarTech, Campaign Management, Marketing Automation, Diversity Marketing, Content Strategy, Lead Generation, Marketing Analytics, Market Research, Presentations, Competitive Analysis, Data-Driven Decision-Making, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google UX Design

      Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), Design Reviews, User Interface and User Experience (UI/UX) Design, Design Research, Persona (User Experience), Presentations, Web Design, User Centered Design, Research Design, Design Thinking, Prototyping

      4.7
      Rating, 4.7 out of 5 stars
      ·
      164 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • F

      Fundação Instituto de Administração

      A prática da gestão de clubes e federações esportivas

      Skills you'll gain: Media Relations, Organizational Strategy, Marketing, Business Management, Financial Management, Public Relations, Event Management, Organizational Structure, Strategic Marketing, Budget Management, Advertising Sales, Business Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      273 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Crafting High-Quality Blog Content

      Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Writing and Editing, Customer Advocacy, Branding, Interviewing Skills

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: Step 2 - Prepare Like a High-Performer

      Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Customer Relationship Building, Needs Assessment, Sales Process, Sales Pipelines, Sales Strategy, Verbal Communication Skills, Lead Generation, Telephone Skills, Overcoming Objections, Communication, Customer Engagement, Product Knowledge, Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      AR (Augmented Reality) & Video Streaming Services Emerging Technologies

      Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Live Streaming, Multimedia, Emerging Technologies, Market Analysis, Market Share, Network Routing, Market Opportunities, Cloud Services, Network Protocols, Computer Vision, Business Modeling, Video Production, Content Management, Scalability, User Interface (UI)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      118 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidades Anáhuac

      Ciencia de Datos Aplicada al Marketing

      Skills you'll gain: Data Processing, Data Analysis, Regression Analysis, SPSS, Marketing Analytics, Market Research, Business Intelligence, Statistical Analysis, Data Mining, Data-Driven Decision-Making, Quantitative Research, Exploratory Data Analysis, Market Analysis, Marketing Strategies, Consumer Behaviour, Microsoft Excel

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to design Facebook and IG stories using Canva

      Skills you'll gain: Canva (Software), Animations, Content Creation, Infographics, Social Media Content, Storytelling, Graphic and Visual Design Software, Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      138 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI in User Research and Design Thinking

      Skills you'll gain: User Research, Design Thinking, Human Centered Design, User Experience Design, Generative AI, Data Synthesis, User Centered Design, Artificial Intelligence, Persona (User Experience), User Flows, Customer Insights, Data-Driven Decision-Making, Data Collection, Business Ethics, Strategic Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      PowerBI for Beginners: Sales Data Exploration

      Skills you'll gain: Power BI, Interactive Data Visualization, Data Visualization, Data Presentation, Dashboard, Trend Analysis, Exploratory Data Analysis, Customer Analysis, Data Visualization Software, Sales, Business Intelligence, Data Analysis, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Business intelligence and data warehousing

      Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Analytics, Data Modeling, MySQL, Business Analytics, Apache Hadoop, Star Schema, Unstructured Data, Database Design, SQL, Data Transformation

      3.9
      Rating, 3.9 out of 5 stars
      ·
      100 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Calculating Descriptive Statistics in R

      Skills you'll gain: Descriptive Statistics, Data Analysis, Box Plots, R Programming, Statistical Analysis, Histogram, Probability & Statistics, Data Manipulation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      52 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Multichannel Content Marketing: Adobe
    • Google UX Design: Google
    • A prática da gestão de clubes e federações esportivas : Fundação Instituto de Administração
    • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera Project Network
    • Professional Selling: Step 2 - Prepare Like a High-Performer: Kennesaw State University
    • AR (Augmented Reality) & Video Streaming Services Emerging Technologies: Yonsei University
    • Ciencia de Datos Aplicada al Marketing: Universidades Anáhuac
    • How to design Facebook and IG stories using Canva: Coursera Project Network
    • Generative AI in User Research and Design Thinking: Fractal Analytics
    • PowerBI for Beginners: Sales Data Exploration: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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