• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Michigan

    人、テクノロジー、そしてモビリティの未来

    Skills you'll gain: Automation, Social Sciences, Social Impact, Electric Power Systems, Augmented and Virtual Reality (AR/VR), Economics, Policy, and Social Studies, Interactive Learning, Sustainable Development, Sustainable Technologies, Transportation Operations, Emerging Technologies

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Microsoft PowerPoint to Create a Visual Schedule

    Skills you'll gain: Digital pedagogy, Education Software and Technology, Microsoft Office, Goal Setting, Educational Materials

    4.3
    Rating, 4.3 out of 5 stars
    ·
    19 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Manage and schedule content in Facebook Creator Studio

    Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media Content, Social Media, Facebook, Instagram, Social Media Marketing, Content Management, Scheduling, Content Creation, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Geopolítica e seus Movimentos Interculturais

    Skills you'll gain: International Relations, Diplomacy, World History, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Political Sciences, European History, Governance, Economics, Economic Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Genially to Create Award Certificates

    Skills you'll gain: Education Software and Technology, Collaborative Software

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Visualizing and Collaborating with Popplet

    Skills you'll gain: Collaborative Software, Education Software and Technology, Digital pedagogy, digital literacy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Retail Store Operations, Marketing Strategies, Customer Insights, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    414 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    A starter’s guide to Open Science

    Skills you'll gain: Data Sharing, Educational Materials, Education and Training, General Science and Research, Science and Research, Scientific Methods, Research, Research Design, Research Methodologies, Experimentation, Peer Review, Data Access, Ethical Standards And Conduct, Data Store, Interoperability, Metadata Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create Interactive Choice Boards with Seesaw

    Skills you'll gain: Interactive Learning, Education Software and Technology, Digital pedagogy, Microsoft Office, Instructional Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Learn to Teach Java: Inheritance and Recursion

    Skills you'll gain: Java Programming, Java, Pedagogy, Debugging, Program Development, Object Oriented Programming (OOP), Computer Programming, Computational Thinking, Cultural Responsiveness, Digital pedagogy, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Choosing a Facebook Post Type Based on Desired Engagement

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

Searches related to social media marketing

meta social media marketing
social media marketing analytics
introduction to social media marketing
social media marketing in practice
genai in social media marketing
meta social media marketing capstone
meta social media marketing professional certificate
social media marketing and brand advocacy
1…122123124…455

In summary, here are 10 of our most popular social media marketing courses

  • 人、テクノロジー、そしてモビリティの未来: University of Michigan
  • Data Literacy Capstone – Evaluating Research: Johns Hopkins University
  • Use Microsoft PowerPoint to Create a Visual Schedule: Coursera
  • Manage and schedule content in Facebook Creator Studio: Coursera
  • Geopolítica e seus Movimentos Interculturais: Fundação Instituto de Administração
  • Use Genially to Create Award Certificates: Coursera
  • Visualizing and Collaborating with Popplet: Coursera
  • Omnichannel Retail Strategy: University of Pennsylvania
  • A starter’s guide to Open Science: Erasmus University Rotterdam
  • Create Interactive Choice Boards with Seesaw: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok