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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • A

      Aptly

      Marketing with TikTok

      Skills you'll gain: TikTok, Content Performance Analysis, Social Media Content, Social Media Marketing, Storytelling, Social Media Strategy, Content Creation, Performance Measurement, Web Analytics, Video Editing, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Marketing, Performance Metric, Digital Advertising, Marketing Analytics, Social Media, Brand Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      98 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      S

      Simplilearn

      Affiliate Marketing Course

      Skills you'll gain: Promotional Strategies, Marketing Channel, Email Marketing, Product Promotion, Content Marketing, Marketing Strategies, Social Media Marketing, Marketing, Blogs, Strategic Partnership, Trend Analysis, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Market Trend, Relationship Building

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Business Analytics Capstone

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Analytics, Peer Review, Business Analysis, Performance Measurement, Marketing Analytics, Data Strategy, Business Solutions, Business Planning, Business Strategy, Strategic Thinking, Business Strategies, Key Performance Indicators (KPIs), Marketing Effectiveness, Digital Advertising, Advertising

      4.5
      Rating, 4.5 out of 5 stars
      ·
      765 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      GRAMMY GO

      Foundations of Music Promotion & Branding

      Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Creative Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Persona Development, Marketing Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IIMA - IIM Ahmedabad

      Strategy and Game Theory for Management

      Skills you'll gain: Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Business Leadership, Market Dynamics, Organizational Change, Economics, Digital Media Strategy, Market Opportunities, Mergers & Acquisitions, Advertising, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      100 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IE Business School

      Marketing Mix Fundamentals

      Skills you'll gain: Marketing, Marketing Channel, Product Strategy, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Integrated Marketing Communications, Cross-Channel Marketing, Advertising, Media Planning, Product Lifecycle Management, Consumer Behaviour, Digital Media Strategy, Retail Store Operations, Conflict Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The Hong Kong University of Science and Technology

      English for Effective Business Speaking

      Skills you'll gain: Sales Presentation, Interviewing Skills, Oral Expression, English Language, Business Communication, Presentations, Verbal Communication Skills, Business Writing, Grammar, Persuasive Communication, Communication, Public Speaking, Target Audience, Vocabulary, Professionalism, Communication Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      694 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Digital Marketing Capstone

      Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Advertising Campaigns

      4.5
      Rating, 4.5 out of 5 stars
      ·
      600 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Accomplishment STAR Techniques for Job Interviews

      Skills you'll gain: Interviewing Skills, Storytelling, Problem Solving, Professional Development, Initiative and Leadership, Concision, Verbal Communication Skills, Teamwork, Job Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      383 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • N

      Northwestern University

      Engagement & Nurture Marketing Strategies

      Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Target Market, Customer Engagement, Content Creation, Lead Generation, Multimedia

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Introducción a Facebook Ads Manager

      Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Digital Advertising, Social Media Campaigns

      4.4
      Rating, 4.4 out of 5 stars
      ·
      35 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Sport Sponsorship. Let them Play

      Skills you'll gain: Event Marketing, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Proposal Development, Brand Management, Brand Strategy, Strategic Partnership, Stakeholder Communications, Business Development, Advertising, Employee Engagement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      278 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular advertising courses

    • Marketing with TikTok: Aptly
    • Affiliate Marketing Course: Simplilearn
    • Business Analytics Capstone: University of Pennsylvania
    • Foundations of Music Promotion & Branding: GRAMMY GO
    • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
    • Marketing Mix Fundamentals: IE Business School
    • English for Effective Business Speaking: The Hong Kong University of Science and Technology
    • Digital Marketing Capstone: University of Illinois Urbana-Champaign
    • Accomplishment STAR Techniques for Job Interviews: Coursera Project Network
    • Engagement & Nurture Marketing Strategies: Northwestern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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